"Press Me!" - Buttons that Lie (1)
Did you know that buttons on pedestrian crossings don't get you to green any quicker then just waiting?
They are "placebo buttons" and they exist not just on crossings, but for example also in office heating:
From a company point of view, the temperature is best kept stable. However, suggesting to employees that they have had an impact on turning the heat down or up keeps them happy.
Very relevant for marketing
http://www.bbc.com/future/story/2015...hat-do-nothing
Survey & rules landers are great examples of how this works in marketing.
As a bonus, with the recent news of FTC / FB lawsuits, the following quote from the article is also very relevant to us affiliates. Just read "affiliate" instead of "bank"
Most (affiliates) have a very strong understanding of the relationship between risk and return. So if you find yourself making a very high return in a market, the obvious question is, ‘if we’re making unusually high levels of return what are the risks we’re taking?’
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