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(Voluum) Problem with tracking on "Mobile Apps Only" Display campaign (3)


05-11-2015 12:04 PM #1 mr vexos (Member)
(Voluum) Problem with tracking on "Mobile Apps Only" Display campaign

Hey guys,

I already wasted like 5 hours to solve the problem myself but wasn't able to find finally a solution.

I'm running several display campaigns on adwords. As long as it is a "All Functions - Display" campaign it's all fine. I see the sites in Voluum as "placement" token and can throw out the bad converting ones.

Now I have a campaign where I selected "Mobile Apps only - Display" so that my site will be only shown in mobile apps. I've selected a few "Apps" categorys and trafffic came in.

After some spend I wanted to analyse the data and here comes the problem:

Google shows me the mobile apps in the following format:
"Mobile App: KOCO 5 News First Alert Weather (iTunes App Store), by Hearst Television"

But in Voluum I just see them (under the placement token) in the following format:
"mobileapp::1-295646461"

The problem is that there is absolutely no way to find out which app is finally "mobileapp::1-295646461".

So in fact I currently can only go by "Apps category" which is for sure some completele bullshit.


Does anyone knows a solution? Thanks in forward!


05-12-2015 02:32 AM #2 zeno (Administrator)

Hmm, an odd one.

You'd think it would be easy to pass the semantic name or see app IDs in Google's interface.

Not my area of knowledge but I'm sure someone will chime in.


05-13-2015 10:11 PM #3 Gucci Mayne ()

For iTunes apps like you've used as your example, it's usually pretty easy to find the app in question by searching the app ID after mobileapp::1- https://www.google.com/search?q=2956...sm=93&ie=UTF-8


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