How to spend your budget quickly on Facebook? (6)
Hey everyone,
I'm currently advertising my FB posts and its currently "optimized for posts engagements" 
Here's the thing, no matter how much i increase my budget, the daily budget won't get used up. I'm targeting the US and i find this really strange. I also tried CPC instead of post engagements to get more traffic, but if i do that then i'm only charged more, i still wont get enough traffic.
Can anyone please help me?
Try and get as much audience as possible.
how much is your reach (user count) that FB says you have in this campaign?
The target audience is around 19,000,000, keeping my budget in mind its around 40,000 estimated daily reach.
Can you please help me out? How to spend my budget quicker ?
Open 10 different campaigns and make small adjustments with the Call to Action / Copy / creative banner / LP
try to play with the audience, in one campaign chose only males, other only females / both.
different groups
try and use also the "SEO" option by targeting different groups of key words your users might search, target similar pages/apps and spread them to many small test groups.
this will help you finish your budget more quickly and will also give you a better idea which target/creative/LP/call to action work the best and once you match them all.
you will have a winner campaign.
It's very simple.
If you want to spend more, bid higher.
If you aren't spending much of your daily budget and your audience is large, you're bidding too low.
If your ad isn't getting good engagement (high CTRs), then facebook will prioritize other ads over yours since they know those ads will give a better user experience than your ads. I don't think it's a matter of bid since you're already giving facebook all the power by having it be a OCPM campaign.
Look at the different breakdown from your "Reports" and see which audience is giving the highest CTR and lowest CPM, and go from there.
Hope that helps.
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