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How I made millions on mobile in 2 yrs using 1 angle [Angle Revealed] (37)

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How I made millions on mobile in 2 yrs using 1 angle [Angle Revealed]

If I had to sum up how i made millions with mobile, the short answer is perseverance and focusing on my strengths.
Don’t waste time with what you don’t know, take what you do know and become the best at it.

You: "Ok that's nice, I already know to work hard"

Me: "Fine, but make sure you're working smart."
If you're spending time optimizing a landing page to perfection before you've even tested it out, you're working DUMB!

I made millions with mobile by focusing on my 2 strengths.
1. Angles
2. Scaling

I skipped all the steps everyone mentions are important and jumped right into testing. I tested a LOT. I tested 100's of landing pages, with 100's of offers. I mix and matched standard ideas, weird ideas, crazy ideas, with offers that were at the top of networks and with offers that have never been touched before.

With enough perseverance you will find a winning match and then you scale. That's what I did, that's what I always do. It's my recipe for success every time.

If you take a day to perfect your code for a landing page you've never tested. That same day I've probably tested 5 offers with 10 different angles. That same day someone better than me with a team of 10 has tested 50 offers with 100 different angles.

I use the same chaotic method for scaling!
I test 50+ traffic sources at once, but only when I have a winning campaign.

Once you test a LOT of traffic sources, then follow the 80/20 rule. Spend your time managing the 20% of traffic sources that are making you 80% of the profit.



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My million dollar angle?

“Free Downloadable Content” ..with a twist.

The 'twist' was applying this free downloadable content in the right context to different offers, in different countries using different landing pages and traffic sources. All these 4 things are important components to a campaign and mix and matching properly can produce exciting results. There are no exact rules though on how to mix these 4 variables to your benefit. It comes down to experience, and creative strategy.

Sure I could have matched “download a free Psy ringtone to a music style subscription offer”, but those offers didn’t really exist, and it was a little too basic to work well IMO.

I didn’t exactly know where to start so i made about 10 angles.. and tried to match it best with offers that seemed similar to the angle.
ex1: 10 types of things that would make sense to download on your mobile phone.
ex2: Throw 3 arrows in the bulls-eye to win <prize here>
TIP: Your angles will vary depending on the country, whats currently trending, etc..

The 2 biggest factors to my success

1) Testing hundreds of offers that don’t necessarily match the landing page.
ex: Making a landing page that talks about a fast dying phone battery with a music download service in Mexico. I can’t give away 100% of my secrets so you’ll have to figure out the connections yourself. There’s no perfect match.. you just need to think creatively and test a LOT of different angles with different offers.

2) Using mobile popups/redirects to look like phone messages with JS and a mix of landing pages that looked like iOS and Android. The majority of my traffic was not banners.
My popups that looked like messages worked the best. Not always system messages, but just messages as a whole.

More..
Downloadable content isn’t anything new, it comes from web and has done well for 20 years on web across all aspects of internet marketing.
ex: My friend's app company offered a free download of their mac app and saw an instant 50% increase in sales.
Free downloadable content will always be hot, but I didn’t see it anywhere on mobile when I started so I capitalized.

How to apply this all right now? EASY!
If you know mobile you know all genre sweepstakes are pretty hot right now. There's offers where you can enter to win just about anything. Maybe some of those sweepstake giveaways can be matched to something that can download on your phone.. just maybe.

Here’s 3 step process to make this work in 1 week:
1. Find the top 10 best sweepstake offers. All types.
2. Make 4 angles for each. That’s 40 different landing pages. The design can be similar, but the images and copy should be different.
3. Test with mobile popup/redirect mobile traffic first (banners could work too, but save that for after)

Downloadable content is extremely applicable to sweepstakes and lots of other mobile offers. Be creative, and test a lot.


Collection of some angles that are workable with sweepstakes. I ended up making 50+ of these, lots framed after very popular trendy games, timeless games, quizzes, whats hot in the app stores etc..

Note: This was only for sweepstakes and this is not "downloadable content". That was a different concept overall, but hopefully this shows you how to get creative and move away from doing what everyone else is doing.



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All these pages led to pages like this..

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boo yah! stackman with the truth!

I think there are some golden nuggets here, especially the part with mixing and matching offers and landing pages. Mimicking OS notifications and pages is also genius. These strategies are still very viable today, I'm surprised you're giving away this juicy info.

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What was your technical flow here? How did you provide the free thing AND send them through the affiliate offer too.

I.e. did you make people click your CTA which opens the offer in a new popup while the 'free thing' eventually loads in the background? Co-reg approach with your own redirection? (lol, maybe getting too technical).

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I can relate to this work method. I too shoot a lot and try "weird" things till I hit something- although still didn't make millions out of it (:
Not sure what you mean by free downloadable content in mobile since in subscription offers you can't really use free lingo. of the top of my head I would think of something like update your phone with unlimited wallpapers/ringtones etc.

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Looks good Stackman.
as _MCR_ said i Also believe there are Golden nuggets here.
I recommend anyone who is in to Mobile Marketing to read this Post and follow along

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I could see a "Shot Justin Bieber" version of this doing very well .




...it had to be done.

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Ha Ha Ha
I would definitely click on your Ad MR. Green

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Boom!

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damn,, cool landerr

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Wow! you should charge money for that! realy mind blower!

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Huge value !! thanks

You can see that the top guys are clearly tapping massively into very basic common strategies, while also INNOVATING and trying completely new off the wall stuff Especially the innovation part is what I and many others have to work on much more.

@Stackman - I'd be interested in how you got the volume to make millions - very large volume GEOs , or more towards a lot of traffic sources and campaigns , ..... ?


ps. definitely lots of interested themed options for the tapping idea.

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If I see Zombie Ed while I'm spying in the next few weeks I'm going to laugh.

Great post Stackman.

I'm intrigued by what someone else mentioned before though. How to apply the "free downloadable content" idea, to offers that (as most do) forbid "free" in their terms.

Unless it's simple cloaking and not giving a fuck.

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He already did. 99 every month

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That's when you use the power of creativity!

Some ideas...

• "Get Access To X"
• "Unlock X Offer"
• "Uncover Today's Mobile Deal"

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Genius! Thank you!

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You're spot on with using common marketing strategies with slight innovation.

Scaling was the easier part, once I got a winning campaign angle, I..

(In order of importance)
1. Moved the exact winning campaign to 50+ traffic sources
- This got me testing a bunch of new sources, and got me immediately making more money when the campaign worked on a lot of the new sources.

2. Tried the winning angle with hundreds of new offers and new GEOs
- This allowed me to scale to new offers / new GEOs, and had about 1/10th of them work.

Then eventually combined 1 and 2 to have multiples winning campaigns across all the new traffic sources i test (+ the old traffic sources) over a few years.

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Wow! Stackman drops the knowledge bomb and I'm blasted.

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zombie bieber has been unleashed in the wild. coming soon to a spy tool near you.

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Great stuff man. I love reading stuff like this. I had to stop reading 1/2 way through so I could write out an idea for a new angle on an existing offer.

So thanks for that.

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Looks like the flash banner games have come full circle to mobile--granted, I'm at least 2 years behind.

Gotta dig up that HTML5 FlappyBird clone I made a long time ago.

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If this isn't a hit - I don't know what will be.

Massive knowledge dump here, wicked.

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i'll just have a beer to this

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Sweet share man, must get try this mobile out soon.

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Nevermind, you're too late.. stackman emptied it

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Genius. Does anyone else realise that stackman was in fact talking about STM itself? What is stm if not a content subscription offer, driven by an ever-increasing amount of angles such as this thread, offering an ungodly amount of free information?? Brilliant. Hat off

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Fantastic post!

One question though, how do you get access to games like these which you can use as part of your lander?

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It sounds very hard managing so many campaigns on so many different sources? how do you go about it? You have your own team?

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Half the reason for guides are to inspire ideas for campaigns you're already running. It's how i get a lot of my ideas for campaigns.

It's all manual work my friend.
1. Look at the top apps that have been trending for months OR timeless games.
2. Take them game concepts and re-design them so they're not copyright infringement.
3. Code them up into mini mobile landing pages.
4. Split test

TIP: Don't get complicated, only simple games.

I wish i could tell you an insider secret for this but i don't have. I manage everything with the Apple notes app, real life sticky notes, and glasses of whiskey.

I then make sure i drop everything except the 20% or so of campaigns that are making me the 80% of money. Otherwise i'd go crazy.

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Bet your accountant goes crazy with all the invoices lol. Thank you for taking the time to post and motivate others. If there's one big "secret" I learned from every successful affiliate/businessman is test,test,test!

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+1 for whiskey

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One thing, when al says who is doing "Landing Pages" for these types of offers for lotteries and pinsubimit (as I understand) how to integrate your landing pages with the off network?

Hm, they use "prelanding" then get the static page of advertiser or passed the page in Iframe in your landing pages, I don't understand.

Thank You

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You can use html5 to code these if you know how to code. There are open source templates online:
https://superdevresources.com/open-source-html5-games/

I think it's really simple: once they complete the game they would "unlock" the deal for the day and win an iphone/samsung/voucher etc.

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Yes, ok,
I know spend a few website already done in order to succeed to see how it is implemented? Really I have no idea ... and yet work in aff marketing for some time now and really son managed to get $xxx, xxx sums in a few months ... (3 months) even though I have 16 yearsold! ( soon I will write the story of my history on Web , here on the forum to confront myself with you )

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@iamattila
Can u explain that?
How to sue landing page if advertiser say No iframe ( for pin submit) and only he can Give general landing to integrate with My "prelanding"?

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oh man, what can i say, such a selfless great contribution to stm community

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great contribution! Found your methods pretty informative.

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Holy cow, I'm just starting to roll my own landers and already thought of some new AV angles. I don't know if they're even all that related to the original post, but you made my brain pixels fire.

Also inspired me with ways to try sweeps/games/mobile content. Interesting implications for adult too. One thing at a time, though.

[brain explodes]

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