Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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Any good courses on GDN? (12)

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Eg. best ways to setup ad groups, on what criteria to cut ads etc? Or should I just go with stuff like Perry Marshall, Adwords help pages etc.

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Thanks! So you mean, you start off with targeting with kw's and then filter out best performing placements?

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That's right, I start with keyword based targeting, then only bid individually on placements (throw out the keywords)

As for the ads I can be short: always start testing GDN with text ads. Text ads might give you a lower CTR but the CPC on text is ads is much lower than on image ads. This is because up to three text ads can show in a slot where 1 banner can show. In other words, an image / banner will have three times the cpc. Also, all Adsense publishers accept text ads whereas banners have a lot less inventory available

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Oh, you don't see a drop in CVR% with text ads? Thanks for the tip though, I'll try it out!

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Never really noticed CR difference in text ads vs banners

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small tip guys, which will save u a lot of $$$. always exclude mobile apps, to do though just add as a negative placement: adsenseformobileapps.com

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@mishka - good advice, never seen anything come out of mobile apps. Didn't know about the negative placement URL, thanks for that!

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oh, so you can block all app traffic with that? wow, nice thanks man!

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@mishka, nice tip
Here is the full explanation from Google itself: https://support.google.com/adwords/answer/1722057?hl=en

But not the all app traffic is bad.

From yesterday's experiments:

- I decided to try auto insurance offer (USA) with GDN

- made an responsive LP on Amazon S3 (I like it because it doesn't indexed by SEs by default and free https on all pages)
the LP is very simple, a few benefits and a "click here to continue..." button.

- added a Google tracking pixel to the offer

- created a GDN keywords campaign (about 100 keywords all around cars, not especially insurance)

- used the Google's banner auto generator (of course slightly edited the results)

- set the campaign's budget to $50 a day, accelerated, $0.20 Enhanced bid

They approved everything in 3 hours and my budget is gone in 5 minutes with $0.05 clicks.
The 80% of traffic is from 1 keyword. Hmm..

I've got 3 conversions (about $32 back), all traffic came from apps.

I excluded all placements and allowed only 2 placements where I've got conversions.

In the end this campaign got 90% ROI, but I paused it now to get a quality feedback from an advertiser.
Just to play on a safe side.

GDN can provide you tons of traffic, but I can't understand why some keywords don't bring any traffic at all, but others immediately bring thousands of clicks.

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actually there is no need to add so many keywords in gdn, since in display network google uses keywords just to define the main contextual topic you target (that's why it's only broad keywords). I personally keep it by 20-30 maximum.

you didn't have issues with LP approval? if page is to simple (little value/no content), it's quite often get suspended because of bridge page policy, at least if you don't cloak.

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I always add privacy policy, and disclaimer pages linking from my LP and have no problems with approvals.

But maybe the age of accounts plays the major role.

I have 2 accounts, one from 2004 and one from 2006.

Those accounts were banned a few times, but I always nagged their support for weeks and got unbanned after 2-3 months.

p.s. I'm in Russia and my accounts still using USD billing with no local VAT.

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i've tried Keyword targeting on GDN but found that 90% of the placements were completely irrelevant & the relevant placements often had tiny volume. So I've tended to manually choose placements instead.

Have you found these problems?

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