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My Journey to the Land of Mobile Profit$ - Let's See If I Can Make It (30)

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Sup guys,

My name is Duy. I'm 27, from Vietnam

This is my 2nd follow along after my first attempt with Facebook some times ago. I abandoned the 1st way after realizing that I was still relying on just one thing to make money. I came from an SEO background so I understood how it was like when everything I did was just one algo change/manual review away to oblivion. So I switched over to mobile not just to get rid of that fatal reliance, but also because mobile marketing is booming everywhere.

For my mobile campaigns, I've been playing around with them for around 5 months already. But I haven't found anything promising yet. Mostly because of my unsorted process and the inability to take consistent actions I think. So this follow along will act as a reminder and action booster to keep me accountable everyday. It will also help me to stay connected to you guys, something that I feel could accelerate my learning curve a lot more.

Besides my focus on mobile campaigns, I'm still on my way of rebuilding my lost SEO site. It's bringing around $10/day now and could go up soon once I get the rankings settled down. Not much but it would aid nicely to the testing budget plus my monthly expenses. I'm still holding on a part time job that brings in a few more hundreds every month or two. Hope they're enough for me to survive until I find the green profit$.

OK, enough with the introduction. Here is the information about my new campaigns testing a new offer on Decisive:

Offer: Deck Heroes (Android game)
Offer payout: $1.5
Geo: DE
Network: eFreeMobi (China based, pretty new, recommended by Captain Wang from Yeahmobi)
Traffic source: Decisive
Angles being tested: 2
Banners created: 20 (10 for each angle)
Campaigns created: 8 DL campaigns (4 for each angle - App/Site/Wifi/Mobile as in the Mobile Appetizer guide)
Tracker: Voluum

This is a random offer I picked up inside the network, so I could be at risk of trying the unknown here. But I did it anyway.

With this offer, I came up with a list of 10 angles. Since this is a gaming offer, I decided to pick the 2 angles that have broad appeal (I think):

Angle #1: fun and addictive/get rid of boredom at work or while waiting
Angle #2: almost everyone love this game (according to the reviews I read, it seemed like even the non-gamers got addicted after trying it out)

So far, I've spent $30 for these 8 campaigns without a single conversion. Have cut out some high CPC/low CTR placements already. Here are the current stats for all 8 camps:



Germany is indeed an expensive geo! I haven't seen any app placement with $1.81 CPM up until now. Cut them out already even after just $0.3 spent with 1 click and 152 impressions ($0.28 CPC). Not sure if I did it right or too soon.

Here are the banners I created for angle #1:



And here are the ones for #2:



I got the copy translated with Google Translate so not sure how good it was. I think it's not that bad since the ads CTR are at least normal to me. But the real issue is I forgot to note down which copies got translated to which so it will be difficult to track back from Germany to English. What a derp was I

OK, I will keep these running for now. Hopefully, when I wake up tomorrow, there will be more positive signs.

OK, that's it for my first post with this follow along. If you have any comments or suggestions, please fire away. I appreciate your participation.

Cheers!

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Update:

OK, so I got 1 conversion today from all 8 running campaigns. So far, I've spent around $25 for each angle, $50 in total. The offer payout is only $1.5 so I decided to pause the campaigns by now after 2 days of running.

Not sure if I'm pausing them too soon.

Revenue: $1.5
Spend: $52.76
Profits: -$51.26
ROI: -97.15%

Here are the stats for today:



And here are the stats for the whole thing after 2 days of running:



There are some conclusions I've drawn from this test:

- Wifi campaigns stats are much better in terms of banner CTR and actual conversion although it's just 1 conversion
- Mobile campaigns had an overall lower banner CTR. And since this game is ~40MB, pretty heavy, I think mobile users are not that eager to download it when they see it
- Traffic in Germany is huge but also very expensive. I think it's better for me to stay away from the big 1st tier countries before I can nail down the basics and have some profitable campaigns first.

To-do list for tomorrow:

- I'd relaunch this offer tomorrow, using the same "people love it" angle but this time I will try to come up with more convincing copy for the banners. This time I will only test app/wifi and site/wifi
- Use OHT this time to translate the banner copy
- Message my AM's from F5Media and ClickDealer to ask for some top offers to test out next
- Complete Caurmen's new "coding for affiliates" guides
- Build some links for my SEO site
- Finish reading the book "all marketers are liars". I've half-finished many books the past few months. It's time to complete them all then start re-reading and noting down the gold nuggets.

Questions:

There are some n00bish questions that I want to ask. Hope you guys don't mind:

- For how long should I let the RON campaigns running to gather data? Say, I have $50 to test out one angle for one offer. Is it better to spread $50 into 5 days of spend or should I just burn the whole budget in just 2 days to speed up the data-gathering phase? I'm not afraid of spending money for gathering data. I'm just afraid of spending it the wrong way.
- Take my current campaigns for example, the "People Love It - App/Wifi" campaign has spent $10.79 with only 1 conversion. Is it enough to conclude that this campaign sucks or should I keep it running in hope that some promising placements could surface somehow?

Thanks for reading anyway.

Have a nice day stackers.

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Hello from Vietnam!!!

Cố lến anh!

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It's very bad. Almost every text has errors or makes no sense. Use https://www.onehourtranslation.com/ instead of Google Translate :-)

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Thanks bạn

Thanks for pointing that out man, that's why I'm sticking with OHT this time. All translations are done. On my way to make the banners now. Will update again when things go live.

One question though, I'm not sure if I should upload the new banners to the OLD campaigns with some placements already blacklisted, or should I create a new campaign to give the banners a fair chance with all placements?

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It depends how many placements you have already cut and how tight your budget is. If you want clean results, then you would need to make a new campaign.

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Update on to-do list:

- 15 new banners for Deck Heroes campaign (done)
- Use OHT for copy translation (done)
- Launch 2 new campaigns (app/wifi - site/wifi) for Deck Heroes offer with new banners (done)
- Message my AM's from F5Media and ClickDealer to ask for some top offers to test out next (already pinged - waiting for replies)
- Build some links for my SEO site (done)
- Finish reading the book "all marketers are liars" (about 1/3 left)
- Complete Caurmen's new "coding for affiliates" guides (moved to tomorrow list)

OK, so I had to go out tonight. Didn't have much time to accomplish all the tasks so I will move the last one onto tomorrow's list.

Tomorrow's to-do list:

- Check the new campaigns and start cutting down placements
- Keep pinging my AM's for new offer lists
- Complete Caurmen's new "coding for affiliates" guides
- Do researches on the topic of "creative thinking" which is a learnable skill as I know
- Finish reading "all marketers are liars"

My 2 new campaigns have been gathering data for about half a day now. Nothing major to show yet. Will update on stats soon.

Randomdude is kind enough to offer me a proof read for the Germany translation I got from OHT. Thanks a lot man!

Anyway, if anyone can shed some lights on my previous questions, I will thank them a hundred times (if I can):

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Nice follow-along!

A few comments/suggestions:

1)For beginners it would be best to stick to high-volume offers that are proven converters. This way you could at least eliminate one major unknown variable from your campaign. So your decision to hit up your AMs for top offers lists is definitely a good thing to do IMHO!

2)Since we spend so much money running campaigns, and since translations are not expensive ($0.079/word on OHT or $5 per 100-1000 words on Fiverr), it just wouldn't make any sense not to get manual translations! So again, kudos for rectifying this!

3)For the less-experienced, it would be wise to stick to tier2/3 geos at first. Again, you pointed that out in retrospect so another thumbs up.

4)I really like your banners - they look appealing but clean and simple and not overly professional (yes this is a compliment because professional banners usually convert worse than amateur-looking ones!)

5)It sounds like you're in need of something that can help you cut placements - try this out sometime if you like:

http://stmforum.com/forum/showthread...Banners-Part-2


I'll attempt to answer some of your questions:

It would depend on what you're trying to accomplish. If you want to gauge the average performance of an offer, you may want to spread things out over a few days. If you want to see the relative performance of different angles/banners (i.e. which angles/banners work better compared to one another), then it shouldn't matter as much whether you spread the traffic out or send it all the first day. If your aim is to cut placements, spreading out the data over several days WOULD be more fair to each placement (as you'd be allowing stats to include day-to-day inconsistencies in visitor behavior for example), but if you have a lot of placements to cut, doing so would lengthen your testing time considerably. Therefore you may decide to just send a lot of traffic and cut placements rigorously and just accept the risk of cutting certain good placements. Any way you do it there will be risks - the trick is to find a point of balance.

Can you check something for me? Check your placement stats to see what the spend distribution is like across placements. If say 1-2 placements were responsible for a big percentage of that total spend, then maybe it would be worthwhile to blacklist those and run another $10 to the offer and see what happens. If not, I'd personally move away from the offer altogether.

As it stands, the overall picture is $50 spend and $1.50 revenue. Judging by that alone, I would try another offer. Theoretically there's a way to make most offers work if we test enough stuff, but with so many other offers that can potentially take a lot less time to make profitable, it's not worth it to dwell on one that you've already tried your reasonable best to promote that still doesn't look promising. Stackmen's approach to testing lots of offers and only focusing on the promising ones has provided me with much-needed inspiration - hope it will help you as well:

http://stmforum.com/forum/showthread...obile-Campaign


Good luck my friend! Look forward to seeing another follow-along from you - I'm learning lots from your "mistakes".

(I'll sit here patiently waiting for my 100 thanks now....:P)

Amy

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Thanks a lot @Amy for your detailed comment! Too bad I couldn't hit the thanks button a hundred times I owe you that my friend. Your guides on cutting things look interesting. I'm reading them as well as caurmen's guides. Will note down the main points for future references.

Regarding the RON campaign, since I'm now sticking with just 1 angle, I think I will let the campaigns run for about 4-5 days to see how things would go.

Here are some stats so far. I've already cut down some placements with high CPM and low CTR thus resulting in high CPC overall.



Updated to-do list for today:

- Check the new campaigns and start cutting down placements (done and will check out for the rest of the day)
- Keep pinging my AM's for new offer lists (done - messaged them all on Skype, 2 has replied so far but no list received yet)
- Check back my list of previously approved offers to pick up another one for testing (in-progress)
- Come up with new angles and banners for testing
- Set up new campaigns for the offer
- Complete Caurmen's new "coding for affiliates" guides
- Do researches on the topic of "creative thinking" which is a learnable skill as I know
- Finish reading "all marketers are liars"

Questions:

For angle testing, I've been trying 2 methods lately. Say I got offer A. With that offer, I came up with 3 angles X, Y, Z. And to test these 3 angles, I would create 5 banners for each. Now comes the decisions:

- Decision #1: I'd put all 15 banners into 1 campaign and name it "angle test". Then I will set up all the basic required targeting for that campaign and let it run. My reasoning is I think this will decrease the overall number of "competitors" that compete for the same targeting (Vietnam > Android > App for example). And lower level of competition is a good thing, isn't it? The drawback is that it's much harder to see which angle is doing better since once the banners are inside Decisive, they're shuffled up.

- Decision #2: I'd create 3 separate campaigns for those 3 angles. This way it's much clearer and more organized. But would it drive the CPC higher since there are basically more competitors fighting for the same targeting? It's like fighting against my own self. But this is actually the route that I took the most.

What's your take on this guys? Is this even a real problem or I'm just overthinking here?

Anyway, thanks for reading. Will update soon with more details

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I think you're thinking too much - I don't think you'd be competing with yourself - I don't believe that's how traffic networks work (can pros please confirm this?). It IS sometimes true that if you set up more camps you can squeeze more traffic from the network (in the case where targetting is same for both) but that doesn't seem to be your "problem".

On top of that, if you created 3 campaigns for 3 different angles, and then each of those x 4 for wifi/cellular/app/site targetting - you'd end up with 12 camps just to start! A bit hard to keep track of I'd say!

Simple solution: Name your banners meaningfully - e.g. a1-1 = angle 1 banner 1 and so on. That way when you look at your stats you'll be able to tell which banners are for which angles, and which angles are doing better.

One Observation: It seems really strange that out of 2-3k people that clicked through, only 1 downloaded the free game. I'd understand if people don't want to download a large file using mobile data, but it's not even converting for WIFI. I'm going to take a wild guess here: perhaps people that click on your banners have different expectations than what they see on the playstore app page? May be worth thinking about. (Although, to me, your angles look good and generic, so this shouldn't be a problem....)


I'll be watching you!


Amy

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Good spot from @vortex there on the clickthrough issue. I'd suggest another potential reason, too - bots. Might be very worth running a simple bot test on the traffic you're getting to see if some of your placements are sending you piles of non-human traffic.

On the campaigns/angle issue, I'd actually be contrarian here, and recommend creating a separate campaign for each angle.

Why? Firstly, because it's easier to scan your stats and see which angle is doing better. Otherwise, you have to dive into the stats for each campaign to check the angles within each, then average the stats for each banner running each angle, then put that in a spreadsheet, move on to the next app/site wifi/carrier combo, do it again... It gets a bit heavy.

And secondly, because there's every chance you're going to want to add landers to these angles pretty soon, which isn't doable outside a single campaign.

Plus, as Amy says, you shouldn't end up competing against yourself. If you want to be 100% sure on that I'd contact Decisive support, but I've run ... quite a few more than 3 campaigns targeting a small single geo before and not seen any significant cost increase. Particularly on a large geo I wouldn't worry about it too much.

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hi duy,
i also live in vietnam, ho chi minh city.

If your goal is to make money and to make as much money as fast as possible,
I would opt for decision 3.

Decision #3:

step1: You're vietnamese. you speak vietnamese, you understand the language and the culture. start there. save on OHT fees.

step 2: so you need some vietnamese offers. i assume you're gonna do apps. they have some pin subs, but i would recommend apps. so the question is, what app is making affiliates the most money in vietnam right now and where and how is it being promoted.
You're new, so there is no need to re-invent the wheel. there's no shame in copying what is successful.

assuming you want to stick with mdsps and decisive here is what i would do.

spying: you have a vietnamese phone. that already puts you at an advantage to most other affiliates. download the "words with friends app" play with your friends, watch the ads. see the offers, the LPs the creatives. See how often they come up. copy copy copy.
check out the campaign planner in decisive, look at the volume placements for VN. download those apps. watch learn rinse and repeat.

step3: now you have alot of real world info and you haven't spent a dong. you know what ads people are running, their creatives. their offers. If it is working for them it will most likely work for you.
now go to your network of choice. ask about those offers, how are they doing, is volume going up or down or constant. how are people promoting it? pops, display, fb?

step 4: basically directly copy a campaign that you spied on. same placement same lander same offer. this will give you some benchmark stats to work with.

step 5. ok so now you have a control campaign with which you you can test variables independently. test the variables one at a time.
you can test banners: leave everything the same and test 50 different creatives.
you can test lp: leave everything the same and test a bunch of LPs
or you can test placements. leave everything the same and RON an exchange in VN. smaato or nexage or something like that.

step 6: from your testing you will find the best combination of creative LP and placements for that offer. this will make you the most money with the least risk.

You can do this all in one day (maybe 2). You should do this everyday.

i apologize if this sounds curt. but if you do this you will make money.

ps.
you're in vietnam, labor is cheap, you should get some employees to do a lot of the spying for you. If you're smooth you can probably get your friends to do it for free/beer.

chuc may man!

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This is spot on.

Play to your strengths!

Combine this with zeno's advice, and you will have a pretty big advantage.

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Wow hlyghst lots of gold in your post!

I'm especially impressed with your streamlined approach to testing only one thing at a time. Too often I see people trying to test banners + landers + placements all in the same campaign, while trying to track and optimize ROI on top of all that! That can drive a person insane since there are so many moving parts.

Thanks for all the useful tips!


Amy

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Wow guys, I'm speechless...

Thanks a lot to all your comments and suggestions especially hlyghst, your comment deserves a separate thread on its own! I only have a Nokia phone, but will borrow my dad's Android device this weekend when I visit home. I will start spying around with my windows phone as well.

Prior to reading your comments, I'd already picked up a new offer to test. It's the "privacy lock" android app for IR/TH/MY. The payout of the app is $0.2. I chose Malaysia to start with since I saw the traffic there is pretty cheap. I already submitted the banner copy for translation on OHT. Everything will be ready in the morning so I can set up new campaigns for testing.

After this, I will surely check out some offers that work well in my homeland. In fact, I once tested the DU Speed Booster app for 1 month straight in VN but finally had to abandon it since there was no sign of profitability. Hope I could get better results next time.

For the Deck Heroes offer, I finally stopped it after the 2 new campaigns spent $20 without any conversion. The CTR is even worse than the initial run. So I think it's time to end it and move on. In total, the campaigns spent $70.29 and generated $1.5 back in revenue for a grand ROI of -97.86%

It's 1AM now in Vietnam, so here will be the list of things I need to complete today:

- Translate creatives into Malaysian
- Create new campaigns testing 2 angles for the Privacy lock offer
- Start searching across networks again for VN offers. I believe there ain't many options since I already did this before.

OK, that's it for now. I will come back and update this list when more tasks approach.

Cheers guys.

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For MY, I would split-test Malay with English (and maybe also Traditional Chinese if the campaign becomes profitable). My friend in Malaysia told me that this is the language distribution:

Privacy Lock - could you specify the playstore url? I'm curious as to what its trends are on appannie.

And if you'd PM me your email/skype - I have some goodies to send you that I believe will help with this campaign.


Amy

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Sure thing. Here it is: https://play.google.com/store/apps/d....leo.appmaster

Looks like the offer has been rebranded recently or something. I completely forgot Appannie. Checking it out also.

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Looking pretty good if you ask me!

Looks like the offer is converting well (otherwise there wouldn't be all the volume). Actually all of us that took zeno's 6-week course were promoting Privacy Lock ID as an exercise and many made money. Not every geo was as easy though (our team also tried IN and that bombed).

The uptrend started recently enough so saturation probably isn't a problem yet. The only worry I have is whether the advertiser will pull the offer, now that it's topping the charts.

And yup it got rebranded from "Privacy Lock" to "Leo Privacy Guard".


Amy
(P.S. Sent you a skype invite)

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i wouldn't choose privacy guard. I did about 30k revenue running privacy lock. But i'm not running it anymore. it use to pay .30 for ID and .28 for other geos. now it will be much harder for you.

look to VN. spy.

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Updates:

OK guys, it's time for another update.

The good news is, I finished almost all the main tasks for today:

- Translated the banners and get the new campaigns for Privacy lock online on Decisive
- Finished sweeping through my list of 7 networks to find for offers in Vietnam
- Finished reading the book All marketers are liars
- Did link building for my SEO site
- Got 1 freaking conversion from the new campaigns from the infamous Grindr app lol

The not-so-good news is that my 8 new campaigns (App/Site/Wifi/Mobile) for Privacy lock MY are not running well in terms of CTR. I think I need to step up the game with my banners here. Had a nice chat with Amy (vortex) on Skype today and she really opened my eyes for what's possible. Will try to apply some of the knowledge you share soon. Thanks Amy!

Now, I will let the campaigns run for a couple more days to see if other things tick. In the mean time, I will check out for offers in VN.



Stats for today:

Spend: $2.22
Revenue: $0.2
Profits: -$2.02
ROI: -90%

For the list of VN offers, I have around 26 entries here. Most of them are pin submits and sweepstakes. There are some app install offers: GO keyboard ($0.12), DU battery saver ($0.22), DU speed booster ($0.23), lazy swipe ($0.2), UC browser ($0.2), apus launcher ($0.1), Castle Clash VN ($0.5), Plano ($0.3), Food Panda ($0.4-$0.7)

So 9 app install offers in total. DU speed booster is actually the app that I used to test a lot earlier without any profitable campaign.

Tomorrow, I will pick up one offer and start working on angles and banners. Will post them here for feedback if you guys are interested

That's it for now.

Have a productive day guys.

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Listen to hlyghst and vortex! They know first hand what they are talking about.

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Sure thing cmdeal, I'm gonna try some VN offers soon. The reason I still set the privacy lock campaigns up is because I already created the banners and got the translation up Will see how they go.

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Updates:

Ok, it's time for another update.

I'm still running with the Privacy lock campaigns. Have already paused the "Site" campaigns and only let the "App" ones running. So far I've scored 3 conversions. 1 of them got the tag "error" inside Voluum, and Decisive didn't record it also. But when I checked the stats in my network, the conversions were still 3. Not sure what's going on with that "error" conversion.

Anyway, so far, I've spent $5.32 and generated back $0.6 with these campaigns. So -88% ROI.

What's bugging me out now is the fact that the CTR of my banners are super low. Much lower than what I can score on average. This is something I will work on soon. But I will post the banners here anyway (the English versions before I got them translated to Malaysian) along with the angles I chose to run. If you guys have some times, please critique my angles and banners.

Angle #1: Protect your private info (the most basic angle I could think of)



Angle #2: Fingerprint protection



Up till now, all the 3 conversions I've got were from angle #2.

For the next offer to test in Vietnam, I chose Lazy Swipe. It has a payout of $0.2 also. I've listed some angles, chosen 1, created 10 banners for it and sent them to my AM for approval. Still waiting for his reply. Hopefully, I can have them today.

I won't have much time to work on my campaigns tomorrow due to some personal stuff. But I will get back and update asap.

Cheers.

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I love your banner design and I'm not surprised your angle 2 is kicking some ass! I would definitely recommend that you run this campaign further - even if it doesn't end up being profitable you'd still have a chance to go through the entire optimization process. I'm seeing some really nice optimizations already:

1)"Anyway, so far, I've spent $5.32 and generated back $0.6 with these campaigns. So -88% ROI." <--- not the worst stats for a campaign before any optimization's been done!

2)"Have already paused the "Site" campaigns and only let the "App" ones running." <--- That discovery has just allowed you to optimize your camp by 1/3 to 1/2.

3)"Up till now, all the 3 conversions I've got were from angle #2." <--- Although 3 conversions is way too little data to conclude anything, it's a good indication that you'll probably be able to give up on angle 1 and focus on angle 2 to effectively double your ROI (disclaimer: I'm assuming the trend will continue but we shall see).

And you probably haven't started cutting placements yet! I would start using the split-test calculator to cut the worst banners, and only leave the better banners running. While you're cutting banners, only cut the worst placements that are major budget drainers (e.g. spent 3x the payout without a single conversion).

Once you've cut out bad banners (only leaving the better ones to run), you can use the calculator spreadsheet to cut placements that aren't at least breaking even (by setting ROI = 0%). When doing so, remember to only take data starting from the time you've cut out the bad banners, or else it wouldn't be fair to the placements.

At that point it would be be a good time to make more banners for angle 2 and add them to the test.

We're mainly after CR and not CTR. Although CTR can tell you a lot about what's going on in the visitors' minds, it's not the indicator that will make you money. It will vary across geos, offers etc., so it wouldn't be relevant to compare your current CTR with other offers you've run in the past. So I would just focus on the CR and not worry that "something's wrong" with your CTR.

Cutting bad placements from the start...

This post about cutting Grindr + flashlight apps, and applying Decisive's blacklists, may help as well (you can skip the first part of the post which is not relevant).

Keep 'em coming!


Amy

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Great post hlyghst. I have a stupid question: Except "words with friends app", what kind of APP is good for spying? i installed top 20 apps, but some app don't have many banner ads, I just bought smart phone last week so I'm not very familiar with app

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Ok guys, time for another update.

I haven't done much the last 3 days due to some personal stuff. But I still kept an eye on the running campaigns.

So far for the MY Privacy Lock campaigns, I've spent around $12 and generated 4 conversions or $0.8 back. Overall ROI is -93%. However, all of these 4 conversions were from the "fingerprint - app/wifi" campaign. It's spent $3.72 for $0.8 back so -78% in ROI. Nothing major yet as you can see. I think I will pause all other campaigns except this "fingerprint - app/wifi" and up the bid so that I can cut out the crap placements quicker. Will report back when I make further steps.

For the "Lazy Swipe" campaigns in Vietnam, my AM hasn't replied back about my banners so I decided to just run it as I think there won't be anything too borderline in them. Campaigns are set up and being reviewed in Decisive. Hopefully, I can have them all approved tomorrow to get some data rolling. This time, I will try the methods Amy shared with me for campaign optimizations. Let's see how it goes.

Cheers for now

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Perfect approach if you ask me! Now would be a good time to make more banners for this angle and rotate them in! Then when you get more conversions and know which banners are doing well, you can make more versions of them to test (e.g. take the same headline and test a few different images, or the same image and test a few headlines). Further banner optimization + continuing to cut placements may just take this camp to profitability! Even if it doesn't, you'll get the experience of optimizing a campaign, so it's all good.

Keep on rocking!

Amy

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Thanks Amy, your comments are always uplifting. I really appreciate that

OK, update time. I haven't done much today except setting up the campaigns and waiting for the stats to come in. Here are the numbers after around 15 hours of going live for the Lazy Swipe VN campaigns:



The angle I chose was the basic one - more fun and faster phone usage. This time I went with flat CPM and set different bid for the "Site" and "App" campaigns. That stats came in quicker and I like it! But I can also see how dangerous it could be if left open without a daily limit.

I've sent around 2,000 clicks to the offer page so far. No conversions yet. Have already cut some bad placements that spent over 3x offer payout (3 x $0.2) without any conversion.

The good thing is the banner CTR's are higher than the previous campaigns especially for the "Site" campaign. Understanding the local market language might be working to my favor here. I didn't split into Wifi/Mobile since Decisive doesn't have much traffic from mobile in Vietnam.

Each of those campaigns have 10 banners inside. And with this speed of spending, I think I will create a new batch of banners tomorrow and get them approved again to further test this angle. If the 2nd batch won't cut it, I will stop the campaigns and test another angle for this offer.

For the Privacy Lock MY campaigns, I will also create new batch of banners and upload them for further testing.

To-do list for today:

- Continue on current campaign opimizations
- Create 10 more banners for Lazy Swipe VN campaigns with better ad copies
- Create 10 more banners for Privacy Lock MY campaigns based on the winning ones
- Setup bot testing to test Decisive traffic (some suspicious things going on lately)
- Start spying using my Android device
- Start documenting copywriting techniques into my own swipe file

OK, that's it for now. I will report back soon. Cheers guys.

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Sounds like a plan - and a damn good one too!


As a user of Lazy Swipe - here's some feedback you can use to massage into new angles - maybe not for right now but when/if you need additional angles to test:

1)It only takes one hand to start up an app. So maybe "curious" headlines such as "Use one hand to control your phone?", and the 2nd frame of the banner can say something like "Do it with Lazy Swipe!"

2)It makes it easy to find apps you've recently used. So headlines / ad text like "Too many phone apps? Can't find anything? You need Lazy Swipe!"

I'm sure you can do better in terms of wording but you get the idea.


Amy

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How did this end up progressing? Any further improvement or did you drop the campaign?

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