Question: Frequency Cap and using it. (2)
I've read on here that in PPV most are having success using 4-7 day frequency cap.
I know the purpose of it, it limits the same ppl from seeing your pop up once per however many days you set it at.
Here's my questions:
1. Say I'm profitable at a freq cap of 4 days.. do I ever adjust it?
2. I would assume a shorter frequency cap would cause the LP's effectiveness to die out sooner?
Test test test 
See what happens, make copies of campaigns and test away
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