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Timeframe and Metrics For Cutting Placements on Pops / Redirects (7)

05-06-2015 04:45 PM #1 grassr00ts (Member)
Timeframe and Metrics For Cutting Placements on Pops / Redirects

Hello All

I am having a hard time decided on a system for cutting mobile pop and redirect placements

The metrics I am looking at are

- Placement overall click to lead
- Placement 2,3,7,14,30 Days click to lead
- Placement overall loss
- Placement 2,3,7,14,30 days loss

EPCs have also been a thought.

SO it comes down to EPC,CTL,LOSS /Profit and time frames of all time down to 2 days

It probably will be a mixture of time frames in the end

So how do you manage placement cutting?

05-07-2015 10:25 AM #2 Ruby Tunes ()

When starting a new campaign I just go all time and cut by profit when a placement spends over 2x the payout.

05-07-2015 12:05 PM #3 grassr00ts (Member)

OK so you are cutting all time 2x payout loss

My concern is i see some placements shoot up the first few days doing very well. This big bump at the start can keep them in lifetime profit for a while even if they are loosing day after day. This is why iam thinking about click to lead as well as adding a 3 or 7 day cut for 2x loss as well as all time


Thanks for the input Ruby

would love to hear others as well

05-09-2015 01:02 PM #4 grassr00ts (Member)

any other thoughts?

05-10-2015 12:58 AM #5 vortex (Senior Moderator)

Maybe these will help?

http://stmforum.com/forum/showthread...t-Stuff-Part-1

http://stmforum.com/forum/showthread...t-Stuff-Part-2


Amy

05-10-2015 06:38 AM #6 omrikos (Member)

Also wondering how you guys are doing it on pops and redirects

05-11-2015 08:42 PM #7 grassr00ts (Member)

Thanks Amy, reading through it now

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