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75% Clickloss (3)

05-06-2015 05:02 AM #1 lionheart (Member)
75% Clickloss

I've got some campaigns running in the following setup:

Decisive > Adsbridge > Tapgerine

Numbers wise, I'm very confused. My number of clicks for yesterday is reported as:

Decisive: 800 clicks
Adsbridge: 1500 clicks / 1300 unique clicks
Tapgerine: 200 clicks

Note in AdsBridge ~400 clicks don't have any tracking data attached so I assume they are something else. The main concern in why so few are getting through to Tapgerine. Has anybody else had this problem? What would you do to fix it?

Cheers
Scott

05-06-2015 05:30 AM #2 Richie (Member)

The extra couple of hundred clicks to Adsbridge could be from the bots. Have you checked if they are from similar IP's?

05-06-2015 05:54 AM #3 zeno (Administrator)

Make sure you look at unique and raw click data at Tapgerine and if possible cross correlate to see if a specific placement, IP, etc. is accounting for a lot of the loss.

You’ll always get loss between platforms, but 1300 > 200 is very high.

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