I don't usually care much for blog posts from Kissmetrics, but I found this one to be particularly useful.
If there's one thing which I am often impressed by in the affiliate marketing world, it's the level of acute insight many successful affiliate marketers have into human psychology/behaviour and how many factors they take into account when planning out campaigns and crafting angles.
On the other hand, I notice that a lot of people entering this industry spend a lot of time/effort on campaigns without taking a step back to understand some very fundamental things about what they are doing.
The end goal of marketing is to sell. To produce some action that provides some value.
Selling something to someone is much easier if you have a good understanding of what drives human purchasing and commitment behaviour and you are mindful of this during planning.
This article reports 3 methods focused on understanding and interacting with customers. They are all excellent tools to have at the forefront of your mind.
https://blog.kissmetrics.com/conceptual-models/
Read these, then try to use them when you plan out angles, ad copy, and plan your next campaign.
We have discussed conceptual methods for angle generation before - what's your favourite method?