Sequential landers in voluum - is it possible? (8)

quick question...

setting up a mobile sweeps offer in Voluum using zeno's video tutorial, and have run into a little problem as i have multiple landers.

lander flow is set up like: Lander 1 (pitch) ----> Lander 2 (questionnaire) ----> Lander 3 (thankyou page w/ testimonials) ----> Offer

Is there an easy way to have the Voluum data from the first LP carried through to the third page to be used for the offer link? or is it going to be easier to just try to shoehorn it into a single lander using caurmen's jQuery script?

thanks in advance!

I asked Voluum a very similar question and this is the email conversation that followed: (I will add that I find this an extremely long winded way of doing what is quite a simple thing)

----EMAIL CHAIN BELOW----

Multi-step campaigns like this one are possible in Voluum.
You will have to split the flow into two separate campaigns for this to work.

Can you specify the events you wish to record along this flow (i.e. clicks, conversions)?
With this information I will create a simple flow chart for you of how it is set up.

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The flow is as follows;
****
Traffic source
|
LP1 (optin page)
|
LP2 (thank you page, with out link to offer)
****
I would like to track how many people optin (go from LP1 to LP2) and how many people click out to the offer from LP2

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Here's the flow chart as promised:
Screen Shot

I recommend giving each pixel a txid value to distinguish both steps separately within your conversion reports.

i.e. Opt-in pixel:
<img src="http://trackingdomain.com/conversion.gif?cid=OPTIONAL&payout=OPTIONAL&txid=O PTIN" width="1" height="1"/>

Lead pixel:
<img src="http://trackingdomain.com/conversion.gif?cid=OPTIONAL&payout=OPTIONAL&txid=L EAD" width="1" height="1"/>

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That's brilliant Adrian, thank you.

The only question I have is how would Voluum attribute the conversion from "CAMPAIGN 2" to the correct ad click from "CAMPAIGN 1"? example;

User clicks on ad -> optins on LP1 -> Clicks CTA on LP2 -> Converts at offer.

How in the example above is the correct subid from the initial ad click going to be recorded at the conversion point of the offer?

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Granted that you are using the same traffic source settings over both campaigns then you can simply pass the same subid from the first campaign to the second one by using the appropriate Voluum token to pass this data.

For example, in your first campaign you have the subid placeholder from the traffic source mapped into the first custom variable field in your traffic source settings.
To then pass this same value, for the same visitor, you will use the Voluum token relative to the field which it is mapped or it's name in the traffic source settings, within the offer URL (secondary campaign URL) in your first campaign.

e.g. http://track.campaign2.com/4fg54e54r6-54564g5e6?subid={var1} or {var:subid}

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shit, i had a feeling that was gonna be the case. think its gonna be easier to hack all 3 together with jQuery but thanks for the reply, super helpful!!

It's been asked a few times - the only solution I know of is using multiple Voluum campaigns where the first uses the second campaigns URL as the offer and you get crafty with conversion pixels.

It gets complex as Zeno & jonemd have pointed out. Depending on exactly how much tracking info you need.. I've done this before.

Just set up Voluum campaign as normal, but with multiple landers linked in chain to offer. Campaign link click is cookied, so will mark a conversion and / or click out at end of chain, no matter how many linked landers you have.

And place Google analytics on all landers. Set up goal in GA as last lander. At least with this you can see if there's any obvious drop off point in the chain.

No good for tracking if its a certain carrier that is leaving the chain.. but you do get some info on browser etc.

cheers everyone

Theres noway to track multi campaigned funnels. I suggested that to support in Voluum. Think they are working on it now. But it's kind of sad that even prosper can track multiple layers in a campaign and Voluum can't.

Are you trying to track the progress of the user at each step? Or do you simply want the data from the Lander 1 query string available to Lander 3? If it's the latter, it's quite simple. You just pass the query string along at each step. Here is the php code to do this (you can do it with javascript too):

At the top of Lander 1 and Lander 2 put this:

<?php
$query = $_SERVER['QUERY_STRING'];
?>

lander2.php?<?php echo $query; ?>

lander3.php?<?php echo $query; ?>