Bidding straight CPM in Mobile for the 1st Time: Look at these stats? (7)
Bidding straight CPM in Mobile for the 1st Time: Look at these stats?
So, I am trying to steer away from using things like Smart CPM, mainly because other traffic sources dont have these capabilities and relying on the traffic source to optimize to a CPA I feel hinders my growth.
I have a campaign where I am biding straight CPM.
Offer: Ipad Giveaway
GEO: USA
Traffic Source: SMAATO
Bid: $0.36 CPM (increasing starting with .08 CPM)
Stats,
591,856 Impressions
9,146 Clicks
30 Conversions
1.55% CTR
$ 0.012 CPC
$ 0.19 CPM (Ive been increasing to get more traffic)
$ 114.27 Spend
$46.90 Revenue
Here are my questions:
1. Cutting placements on 3x the offer, if my CPM is too high, I will not get enough clicks to see if it would convert right?
2. None of the placements have multiple conversions, so I cant whitelist anything. Do I just keep running negative until I have got rid of all the placements that burn 3x the payout?
3. If the goal is to burn through the placements that will not convert, would increasing the CPM higher get the data faster, or would that take placements that would have been profitable and stopped them from getting enough clicks?
Right now, I am cutting on high CPCs, high impressions with no clicks and 3X spend with no conversion.
Thanks
Another good kpi is the CTR if it is higher than 0.75 after a spend of like 0,50 dollar.
Thanks. I was also cutting on CTR of less than .60, but I was cutting before .50 in spend so I might have cut to early on that one.
Should I kill this campaign? I know it works. It makes profit on Decisive, that is why I picked this one to test. But I am down $120 with this new traffic source.
Well I am afraid there are no shortcuts. Need to spend enough money to gather data.
If you cut too early you might be killing good pubs.
Also are you buying through a DSP or directly on Smaato?
Originally Posted by bbrock32
About getting the data, that is why I asked my initial questions. Should I bid a very high CPM to get more traffic in order to cut placements quicker (according to data) or, would the higher CPM cause me to not get enough data on a placement due to the higher CPM? This is where I am either extremely confused or overthinking. I feel like I am right on the edge of figuring this out.
My initial questions:
1. Cutting placements on 3x the offer, if my CPM is too high, I will not get enough clicks to see if it would convert right?
2. None of the placements have multiple conversions, so I cant whitelist anything. Do I just keep running negative until I have got rid of all the placements that burn 3x the payout?
3. If the goal is to burn through the placements that will not convert, would increasing the CPM higher get the data faster, or would that take placements that would have been profitable and stopped them from getting enough clicks?
Ok, well....you should think differently.
If your payout is like 2 dollar and usually you get a cvr of like 1% for example, in that case it would be weird to buy traffic that is too expensive. For example, 3g is way more expensive than wifi since the pin submits are more active over there....
So basicly, you should look what your usual earns per vision/click are, and bid that as a maximum price to cut placements, later on it is time the tweak the biddings.
Peace
^^^ Ok. Im getting close to understanding but still a little confused. my earnings per click are like .007 cents. That is my EPC. So I think I must be missing something in your response, as I dont see how to bid with that in mind.. Ive been trying to figure it out for the past few hours.
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