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Do You Utilize Your Mobile Data? (6)

04-29-2015 09:01 AM #1 Mr Green (Administrator)
Do You Utilize Your Mobile Data?

Question for you people running campaigns on mobile!

Has anyone been able to leverage mobile user data?

Mainly IPs, UIDs etc. (I'm not talking about gathering email addresses and phone numbers.)

I know a lot of companies/affiliate are starting to utilize web data mainly through retargeting. Whether it's promoting similar offers to users who have converted before. Or gathering IPs from FB and then promoting rebills to them through mainstream media buys.

I think there is a lot of potential but not exactly sure how to leverage all the data we are getting.

Let me know! (or PM if you want to keep it low key)

05-04-2015 01:13 PM #2 tim roth (Member)

Quote Originally Posted by Mr Green View Post
Or gathering IPs from FB and then promoting rebills to them through mainstream media buys.
Aren't most IPs dynamic - so it won't be useful doing so?

05-04-2015 02:55 PM #3 Mr Green (Administrator)

Quote Originally Posted by tim roth View Post
Aren't most IPs dynamic - so it won't be useful doing so?
Yeah that was my web example .

I was hoping there were some sharp minds out there that are working with pieces of mobile data after a user has left their original sales page.

05-04-2015 03:11 PM #4 tim roth (Member)

Quote Originally Posted by Mr Green View Post
Yeah that was my web example .

I was hoping there were some sharp minds out there that are working with pieces of mobile data after a user has left their original sales page.
Let's open a mobile retargeting platform

05-04-2015 03:45 PM #5 mindfume (AMC Alumnus)

I've started building lists with go2mobi (see here) but am not doing enough volume yet to really make use of the data.

05-05-2015 12:40 AM #6 Go2mobi (Member)

Not on the tech side of the business so please forgive me if I come across as a blathering idiot, but I can tell you that our retargeting functionality uses a combination of different device IDs to identify a specific user.

There can be as many as 3 IDs tied to a specific device- some of these IDs are more unique than others, so our retargeting function identifies the most unique ID for that given user and places them in the appropriate retargeting "bucket". Anecdotally, we've seen a roughly 6x increase in CTR, and 4x increase in CR. I haven't heard anything concrete, but I wouldn't be surprised if we tried to push out some sort of case study on this subject.

The biggest issue right now is amalgamating enough data to scale a campaign effectively. We see advertisers testing their buckets all the time, pretty much always profitably, but unable to spend more than $20ish a day. Need to see some bigger buckets before the data is conclusive.

If anyone had an existing list of device user IDs, I believe we should be able to upload it into our platform for future retargeting.

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