Home > Mobile > Follow-along Campaigns

Please Critic my Campaign, need some help. (6)


04-21-2015 09:39 PM #1 webdev (Member)
Please Critic my Campaign, need some help.

Offer Description
Participate in the sweeps and possibly win your choice of device!! Converts on an entry to the sweeps. $0.80 per sign up. Its free to sign up for apple products. Iphone, Imac, Ipad. UK
Traffic network used: Decisive

Initially I ran the direct linking. Here are the banners and results. Click image for larger version. 

Name:	Capture.JPG 
Views:	102 
Size:	38.4 KB 
ID:	6479Click image for larger version. 

Name:	Capture1.JPG 
Views:	81 
Size:	48.3 KB 
ID:	6480
I only made 2 conversation, the 3rd for some reason didn't go through to my affiliate network.
Than I added 3 landing pages think maybe that would help. Click image for larger version. 

Name:	Capture3.JPG 
Views:	87 
Size:	60.3 KB 
ID:	6481 The only thing was I think for smaller phones my CTA is under fold.
Here is the Voluum stats. Click image for larger version. 

Name:	Captur5.JPG 
Views:	63 
Size:	31.0 KB 
ID:	6482 I actually got 1 conversion, it didn't show up for some reason.

I am kinda loosing hope on decisive and the offer. I am thinking of an app install offer rather than email sign up. Thinking of adding another traffic source and maybe dropping this offer. I know I havn't spent too much money on this but i can't see any reason to even spend.

Let me know your thoughts. Thanks.


04-22-2015 06:05 AM #2 laurencestanley (Member)

Looking forward to any responses as I feel ill be in your position fairly soon as I have no conversions so Far!


04-22-2015 06:49 AM #3 blackemil (Junior Moderator)

If i where you i would try go2mobi. Change the traffic source.


04-22-2015 06:54 AM #4 brunoa (Member)

Here are some thoughts if you feel like testing a tried and true tactic. I might be off because I have never used Decisive or much mobile traffic, but it's something to think about.

This offer is extremely mass-appeal, and you might find that rather than selling the opportunity on your lp/banners ("free apple givaway, here are the reasons you want it") developing banners that have a very high ctr through being highly engaging and broad (ie. how many triangles in the pic, etc.) leading to a "micro-commitment" lp works a lot better.

I mean an lp like "Thank You! Apple is giving away free products, answer these ~5 questions to see if you qualify." And then asking them several questions before linking to the offer. Theoretically, getting people into the mindset of passing through a process to receive the gift should bring your backend quality up for the advertiser (who presumably monetizes the offer through a "path" process of their own) which will mean more stability on the offer, less scrubbing etc.

It will take a lot more creative work and testing, but I think you might get a lot better results with that approach. Even if you don't get much profit, testing all the elements of an approach like that will teach you a lot in my opinion.

EDIT: just realized this is a sweepstake offer not the email submit path I was thinking, but still you might want to play around with the above style.


04-22-2015 08:09 AM #5 bbrock32 (Administrator)

I would def go for higher CTR banners and pre-sell them on your lander.

Also from my experience with sweeps a lander always does better than DL so you are on the right path.


04-26-2015 09:01 PM #6 webdev (Member)

Ended up giving up on this offer. Got a new offer, employment android app - USA
I promise not to give up on this one until I make it work. Spend all of saturday making banners and lps.

Banners
Click image for larger version. 

Name:	Capturerev1.JPG 
Views:	60 
Size:	70.7 KB 
ID:	6547
I covered the name and logo of app .
ugh, got a grammar mistake on 1 of my banners, can you find it?

LP
Click image for larger version. 

Name:	Capture1111.JPG 
Views:	61 
Size:	38.4 KB 
ID:	6546

Current Setup
Decisive
-33% direct
-33% LP1
-33% LP2
Go2Mobi
-33% direct
- 33% LP1
- 33% LP2

Lets see how this goes. Currently running on decisive, having no luck. go2mobi does not approve on weekend it looks like.
Question for you guys: Do you guys prefer mixing 300x250 and 320X50 banners? current data on decisive it looks like the 320X50 banner are getting alot of traffic not the 300X250. any Advice?


Home > Mobile > Follow-along Campaigns