Mobile Pin-Submit using Pop-/ Redirect-Traffic (8)
Hello Guys,
this is my second follow-along. Last time I tried some utility app on decisive, but didn’t make any money let alone get a single conversion. But while I was trying to make it work, I started a mastermind group with some fellow Europeans.
We decided to focus on one vertical: Antivirus Pin-Submits. And as far as I can tell, my first campaign seems to be working.
Because I wasn’t able to get similar offers for the same country, I decided to “split-test” countries on one traffic-source. I therefore started the same campaign in three countries, one seems to be working.
This is the data I bought in the best performing country until now:
Redirect:
Spend: $22.11
Revenue: $16.80
ROI: - 24.01%
Net profit/loss: - $5.30
POP:
Spend: $8.56
Revenue: $2.58
ROI: - 66.70%
Net profit/loss: - $5.71
What I did: As you can see, redirect is performing a lot better, which is not very suprising. With a lower bid it’s actually profitable, but to gather more data, I raised my bids to $0.05 per Redirect. With the pop-campaign it's somewhat similar, which is why I don't want to give it up yet.
I did that for about three days until I realized that it wasn’t a good idea to pay for data when I don’t really use it. I therefore reduced my bids, created a second lander, send it to my am for approval, got his okay today and added to
Right now my biggest problem is, that I have an offer that seems to be working, but doesn’t get much traffic. I checked other sources but they all seem to have very little traffic for this specific geo.
The data was enough to cut one of the landingpages the advertiser provides, but that’s all. I couldn’t kill a placement and didn’t split-test my own landers yet.
Current tasks: Get more data in order to see how the second lander performs. In order to speed up the process I’m going to raise bids again – don’t really care about the campaign being profitable as long as this means less than $5.00 Profit/Day.
Do you have any suggestions regarding the scaling of this campaign? Would you recommend to add more traffic sources?
Best,
buddstr
funny I ran the same type of offer 3 weeks ago 
hit me up and lets talk I have a few ideas
I would go into another geo or two if you have the time.. I started last month w these offer types had at least 5-6 goes. Was a bit much to manage all at once but now I have just 2 running green.
I did exactly that, but didn't want to include it in my first post. It would have gotten way too long.
Until now I have tried the same offer in four more countries. Two didn't work out at all, the remaining two get even less traffic and run with a far worse ROI.
I still have to wait for more data until I kill them, but it doesn't look good.
Redirect:
Spend: $7.64
Revenue: $1.20
ROI: - 84.30%
Net profit/loss: - $6.44
POP:
Spend: $1.76
Revenue: $1.20
ROI: - 32.00
Net profit/loss: - $0.23
What I did: I raised the bids again to get more (but more expensive) clicks and therefore more data about the performance of my two landers. As you can see, this crushed my ROI – even though there still isn't much traffic.
Next steps: I let the campaign run for another day. If the new lander doesn't perform much better, I'm going to lower the bids again and leave the campaign running with the small win that's doable right now. It's going to make $1 - $2/ day, but because of the limited inventory there isn't much room to scale.
A campaign of this size that's not really scalable is not worth the time I need to optimize it any further.
To do exactly that I'm therefore going to pick another antivirus offer and start that as soon as possible. As I'm not at home from friday to sunday, I'll try to start it tomorrow and let it gather data over the following days.
Have you checked a planner on your traffic source and/or talked to someone at the source to see if there actually IS more traffic available?
If not, you can always try the idea on other sources.
The pop/redirect game is all about finding good placements. So yeah you really need data in order to do that.
Sorry to hijack your thread buddstr, but thought it would relevant here.
I have an interesting scenario. Running pin submits on pop traffic. So I've identified good placements and split out a new campaign only the converting placements to that campaign and then buying up all the traffic on those placements - increased bids to $0.06. Thinking being that if those are good placements (2-3 conversions) then surely they will continue converting...
Result: spent $30 without a single conversion on those placements. Didn't cut those placements on the initial campaign and guess what - they kept converting on that initial campaign where my bids were about $0.03.
How do you explain that?
It goes the same for me with zeropark. every time I upload Target converted, those out there that do not begin to convert, even after 20 Lead inside the RON campaign.
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