Ok this is my first attempt at a Facebook campaign and my first go at Affiliate Marketing in 15 years (it was much easier back then).
Right, here we go:
I set up my first campaign initially with 3 adverts and a budget of $15 per day. The idea was to get a feel for the interfaces and feel my way around.
Headlines and copy were identical, only difference being the image. Product is a freebie offer that requires an investment of around $4 to cover shipping costs. Payout is around $3 to $5 depending on upsells.
Target audience is outdoor interests. Hunting, camping, fishing, hiking etc.
Run since Friday with a max bid of $1 and these were the results:
Ad-1
CTR 1.59%
CPC $0.86
Ad-2
CTR 2.792%
CPC $0.36
Ad-3
CTR 2.147%
CPC $0.72
I have had 3 conversions for a total income of $11.44 and total spend of $48.69. There might have been more sales but when I set the account up Facebook suspended it due to suspicious activity (adding a payment card to pay them believe it or not).
It took a week for them to review it. When they did there was no notification save for in Facebook itself so I was unaware the ads were running for best part of a day. This was wasted money as I had initially used direct links rather than my Affiliate ones for the campaign to give FB one less thing to bleat over as I read they don’t like Clickbank. Once the ads were approved I was prevented from updating them as the suspension stopped the Power Editor from updating. Anyway updated the links and FB accepted them.
I paused Ad’s 1 and 3 yesterday as they were performing poorly and eating into my budget which is probably a mistake as Ad-1 only had 252 impressions and Ad-3 553.
I don’t know how relevant the Relevancy Score is but Ad-1 tanked with no score what-so-every while Ad-3 had 5/10. However Ad-2 is 8/10 and is currently showing:
Ad-2
CTR 3.198%
CPC $0.29
Problems I foresee:
The conversion rate once they land on the offer page seems very poor at 4.26%. This is probably because I don’t make mention in the copy that they will have to pay a shipping fee (and is why I am targeting desktops only, no mobile).
I think the image has a pretty decent CTR so am thinking of splitting the targeting down to each activity to see if that makes a difference. Currently I have targeted the following:
Location: United States (offer is US only)
Interests: Fishing, Hunting, Camping or Hiking
Age: 18–35
Gender: Male
I will create another 3 campaigns and split them down by Interest and run that for a day.
I don't know if there is enough meat on this offer to make a profit but it is an interesting learning experience.
As there is only one tracking ID how can I work out which interests (if any) are responsible for sales in Clickbank?
Any advice gratefully received. feels like I am clawing around in the dark at the moment.
- You need to focus on killer ads, that are relevant to your product and drive people to click them. The higher your CTR the lower your CPC on Facebook. They need to be compelling. Think about the ads you've seen before on Facebook with a red arrow, or red circle, and copy that creates a need for people to click. "SHE got locked in an elevator for 3 hours and did THIS..." Be careful of click bating. Try to get 6% - 15% CTR.
- This targeting "Age: 18–35" = not useful. You need to make duplicates of your campaigns with tighter age ranges. You'll end up learning that your sweet spot is a tighter grouping in there, and it will be difficult to know which traffic you're wasting your money on. FB does offer some reporting in age groups, but you'll end up having to create it later. Also: Interests: Fishing, Hunting, Camping or Hiking. How will you know if your profit comes from hunters and not fishing or camping? Is one too generic for your offer and you're killing it on one category, but losing on the other two?
- Some ideas: check out video - make a video on fiver easily. you can often get 0.01 video views. Check out dark posts for promoting video.
Yeah get some more ads in the mix, you’ll need to test a bunch more than just your initial three.
Will be following this one!