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What is a good landing to offer page ctr? (9)

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Hey everyone,

I'm currently advertising on trafficjunky, i got 98 clicks on my landing page but only 27 people went to the offer page. I'm currently having -9% ROI.

I have split tested 2 landing pages, while one gets a high amount of clicks at the same time the conversion rate is very low. The other one(^) gets around 30% of the clicks but a high conversion rate.

So i'm wondering what is a good landing page to offer CTR?

Please help me.

Thank you.

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There isn't any one percentage that could be considered "good" for the CTR to fall above. It depends on the country, traffic source, type of traffic, etc. Also as you've noticed many times the LP with the worse CTR gets better conversions.

Are you worried that maybe you aren't doing well enough because your landing pages aren't getting high enough CTRs? Don't worry about it - especially since you're in adult. Your banners are going to be a lot more important than your LPs, assuming your LPs model the competition. Just focus on the banners!

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Interesting Yeah im gonna work on some new banners and see how well it goes, ill try to make some new LPs at the same time.

Ever since i've been doing adult media buying i just hate weekends lol, because it slows down everything for me. Can't get my ads approved on the weekend :/

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A good ctr (or any ratio) is one that makes you money.

A better ctr (or any ratio) is one that makes you even more money.

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Gotcha! But just like you need to drop any banners that has a ctr of less than 0.2% (from what ive read here) i was wondering if there is such things for landing pages You got a good point though.

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That doesn't make any sense. If you are making a lot of money on a campaign with a banner CTR of 0.000002% vs losing money on a different campaign with a banner CTR of 20%, why would you drop the former in favour of the latter???

CTR, CVR, CPC, etc are all intermediary metrics. You ultimate goal is not to maximise these metrics. You ultimate goal is to maximise the cash that arrives into your pocket.

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True, but thats just what ive read on here. It's really interesting what you just posted, never thought about that. Thanks bud.

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Don't forget your one and only goal: make boat loads of $$$

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I'm guessing you are asking this question because you are trying to figure out where your time is best spent optimizing, the creatives, lander, traffic source, etc. While every traffic source and offer will get a different CTR on the lander that may be considered good, you may try to back into your lander CTR to figure out what you need at break even, or 100%ROI.

Ask your account manager what the average conversion rate is for that offer, or even better if they have conversion rate for your traffic source. Once you know that you can back into what kind of CTR you need to be getting on your lander. This should get you in the ballpark at least.

For example for me, I know a certain muscle offer will convert at an average of 6% for a certain traffic source. So if I want to get a 100% ROI and my CPC is .10, and the offer has $40 CPA I can calculate what kind of CTR I need on my lander.
$1000 will buy 10,000 clicks at .10 cpc.
100% ROI would equal Revenue of $2000 which would be 50 conversions.
If Conversion rate 6%, that means I need to get 833 clicks to offer, or a CTR of 8.33%.

obviously you can do the same with EPC instead of conversion rate, and put in what ever ROI you want.
Hope that helps a little.

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