Using Whitehat SEO, Facebook, YouTube, and PPC to Hit $100,000/mo In PROFIT (14)
Using Whitehat SEO, Facebook, YouTube, and PPC to Hit $100,000/mo In PROFIT
I tossed around the idea of getting into CPA after joining, but for the last 6 months I've been designing and redesigning my own set of programs aimed at the MMO market. After digging through a few PPC guides on here, I decided that my budget would be much better spent on this project instead of spreading it thin between learning CPA and building out the courses.
I'm posting this follow along mainly for advice in areas where I'm lacking, and any potential pitfalls that can be seen from the outside -- that I may not see.
The product is a niche blogging course (I've built over 450 of them, my unique angle) and I plan to pitch it as a WSO, and then get a JV to help launch it. Promoting will be done through the WF since I understand the traffic and what they're looking for already.
My goal is to use this product to launch a full affiliate marketing / blogging course that will be more expensive, but give me much higher profits overall, and then use the monies to build out my dream project. 10,000 hours to $100,000 per month.
I'm using the blog on the site to profile a case study, generating $100,000 in profits, in a month from 1 site. It's going to take a little while to get going but that's the end result.
As far as Facebook traffic goes, I'm going to compile a list of as many MMO blogs I can find, and narrow down the targeting to people who have liked those pages. I am still trying to figure out how to get them from my FB page to my landing page, but I'll get it sometime.
It's a bit scatter brained, but I've been working on it for 6 months, going through various iterations before finally settling on the current version just over a month ago.
To get it started.
Today, I sent my lead magnet to an editor to get it polished, and ordered the eBook cover and header for my landing page. I setup the LP in OptimizePress, and once I receive the graphics back I'll post it up so it can be critiqued. I've also got a second landing page that doesn't use any graphics that I'm going to split test with.
I got the email campaign and list built, and started jotting down some ideas for followup emails. I'm trying to figure out how to transition from my free guide into asking for $27/$47 for the course.
The more expensive course will be a guide on running 1 blog to big numbers with affiliate marketing and list building.
Now I've got to brainstorm the video content, and get them recorded and published onto OptimizePress. I'm currently waiting on my writer to get the content back to me, so I can start recording a live case study to use as the course modules.
Then I need to get it all critiqued, find a JV to help launch it on the WF, and start targeting traffic on FB and other forums.
Any tips this far, if you've made it this far? 
My ultimate dream would be to have a membership base that I can help grow their income each month, 1 large site I can work on, and a team putting together niche site campaigns for me on the regular. A WSO, My own hosted recurring membership, and an active blog, FB page, and YouTube channel with affiliate promotions.
I can't wait to see this progression! White Hat SEO!!!! Take Becker from Source-wave down~ !!!!
$100k profit a month is $1.2 million profit a year.
That seems like a whole lot of WSOs you'd need to sell to get anywhere near those numbers.
I certainly don't want to discourage you, but it may be wiser to set some smaller initial goals first. Otherwise, it is very easy to get discouraged early on and give up.
I'm not using WSOs to generate that income. I'm actually doing what I teach.
The WSO is just for some pocket money and to gain experience moving people onto an email list, and then pitching a product to them later. Probably be the only one I ever launch.
My smaller initial goal is to get the landing page -> optin -> free eBook -> followup series. One bite at a time, I definitely get what you're saying about getting discouraged -- this is my 10th iteration of this project, and the only revision I've spent this much time, energy on. I've finally gotten a clear picture of what I want to do with it, and moved all my other shiny objects aside (CPA was the last one, hence why I'm here).
I'm trying to keep any earnings potential separated right now, and just get them onto my email list. What I'll do with them from there, dunno yet. I've got plans, but it's only based off molding my experiences with what I see other guys raking it in doing. I'd like to see them soaking up my followup emails, and then waiting for me to break it down in videos. We can hope, right?
The $100k per month from 1 site case study on my blog is going to target men in general, hitting them from every angle I can possibly think of, combining SEO, PPC, social, outreach, and a few other strategies.
Think of a site like Men's Health breeding with Art Of Manliness, and their child getting together with About.com. That's my vision. $100k should be child's play if I do it right.
It's more of a personal "let's see what happens" than anything. I happen to be in a lucky position to be able to see how to make a lot of frickin money (hopefully!) off doing it in the process.
This follow along is documenting me learning how to drive paid traffic to my courses and offers, and eventually the Men's site case study, and generate $100k per month in profit. I intend for my overall income to be substantially higher.
So, I'm still waiting on the book to come back from the editor. The landing page is at http://niche.bloggingbeatsworking.net Play on the words "Niche Blogging beats having a 9-5" -- Crafty or gay?
Let me know any thoughts on the LP itself.
I'm breaking down the top 8 reasons so many people fail at niche blogging and making money online, and how to overcome them (legitimately, I've been through them all), then turning that into my 8-day followup series. Any thoughts on the email followups?
But, yeah, thanks for following along. I've definitely "watched" Becker work, along with a few other people over the past 7 years. My turn!
Immediate Goals: Build followup emails, install prosper202 and get it setup, plan my Facebook campaign, and plan my WF campaign while I'm waiting on the eBook to come back and make it purty, convert it to PDF, and Kindle, and get it uploaded to both platforms. Also, record the first 2 videos in the WSO while I'm waiting on the articles to come back to record the last 4 videos.
Distant Goals: Put together the videos and course, launch it on the WF and start optimizing it. Then start working on putting together the "authority" (whitehat) course that's going to be the biggest source of income for this particular site. Get it built, and repeat the process (+add a few steps) to generate leads. Then start working on the actual blog, FB page, and YouTube channel of that site, and the $100k/mo from 1 site case study using the techniques I'm teaching in the course. Then put a team together to help me contain the beast.
I'm going to burn the midnight oil tonight, so there's a few things I want to get knocked out.
I've got prosper202 being installed on my VPS, and I realized while I was out that my landing page sucks on mobile, so I'm going to setup my split test version as the mobile version, and get the redirects setup.
I'm going to dig through zeno's FB guide again and look at it from the angle of my own project, and get the FB campaign setup this evening.
During the downtime, or if I knock the campaign setup out quick enough, I'll get the followup emails written.
I need to test prosper202 at some point tonight, and get it working before I crash in the morning.
By the end of the night I want to have prosper202 working, with traffic being directed to the correct page, the followup emails written and in aWeber, the FB campaign setup, funded, and ready to hit start, and get a To Do List ready for tomorrow.
My "whitehat" seo is buying content people give a damn about, and paying humans I oversee to build links for me. I want to couple that with affiliate marketing and paid traffic.
The best way to learn whitehat SEO is to build a blog that's just a blog. Start working on it, and figure out how you're going to get traffic without Google. Fumble your way through it, once the mindset starts developing, it's just something you do at that point.
The main link building techniques still work: guest posting, blog commenting, commenting in forums, and having something that actually solves a problem, pisses someone off, something to get links coming in. you want to make sure you can get people to stick to your site, and have them coming from other traffic sources. Google doesn't like being the little guy in your stats
Find blogs in the top 1,000 search results that are worse off then you, have your VA (or you do it) offer them a piece of advice, and a piece of content with a link in it. Budding bloggers love posting whatever you give them.
People on your level, other marketers, and bloggers above your league all want something out of the deal. More than it's worth usually -- either time or money.
Search G for "keyword" + blog, and go as broad as you have to, in order to get a healthy list of blogs you can post to. Your own whitehat PBN. Scrapebox ftw
They respond better, if you have to actually buy the link from them, to offering an upfront payment for a year. Offer what you think it's worth to you, but $20-$40 usually works. Buy them some beer or dinner or something, and they get past you being a marketer -- as long as your site can get people to stick.
You can also use the same technique to build a massive PR1-3 network for cheap, in almost nearly any market using Xenu, Scrapebox, and Name.com.
Churn and burn through thousands of "niche + resource", "niche + links", "niche + our friends", "niche + my friends" and "niche + blogroll" results, and scan 6 links deep with Xenu once you've finally got a big list of seed sites in your market. You're probably not going to find any PR4+ but there's plenty of niche relevant sites with existing links waiting to be purchased for registration fees.
This is where the levels of "white" start getting dirty, when it comes to having a network of blogs at your disposal. Your own level of risk, and your life expectancy of the site play a big role in how much to push the edges of the algorithms.
The $100k/mo site will use content by professional writers, probably taking me 6 months to make my money back if I were only using SEO. I'm still not sure I'll even use those articles, spun, for content on the network.
Who knows, thinking out loud about that one right now. It could be too risky for me to even consider PBN links. I'll be using subdomains for a large majority of the site, though, so if one gets penalized I can 301 the links off delete the subdomain, and recycle the content. Hmm. (After though, edited in. That's a good strategy that could work, but I'm trying to avoid taking ANY risks at all with this site -- whitehat.)
I don't see a well thought out plan to reach your 100K profit a month. Your three posts seem disjointed and not clearly focused.
To generate that kind of profit, it would seem to me you need a business plan, e.g. an income and expense projection at minimal.
Have you priced your product and figured how many units you'd have to sell and expenses you'll incur to reach your goal?
I agree with @cmdeal start with small goals. Perhaps run a scaled down Udemy course a test the waters to see if there is even a market for your product/service.
End of the night?
I got the FB campaign setup, and familiarized myself with it again. When I wake up I'll start grabbing images, and playing around in Photoshop to see what I can come up with.
I'm going to use images depicting these range of emotions: being rich, being a writer (working at a computer), being happy, being frustrated, family related, quitting a job related, having a coach related, and any others that come to mind as I'm putting it together. I'll have to go through the guide #4 and #5 again before, I guess. Any insights?
I'd planned to shotgun add as many pages, blogs, and interests I think people would 'like', and build the biggest target audience I could. Good idea? Bad idea?
For now, I've got both traffic types directing to the single landing page. I couldn't figure out how to redirect them without adding more code, or spending a ton of time trying to get it working. The LP I'm using is up now, and it looks good on all mobile and desktop devices I've tried so far.
I read through zeno's guide again, got the campaign ready to start putting ads together, and got prosper202 installed. I got the followup emails outlined, and the general ideas I want to use.
Didn't quite hit the goal, but didn't burn the oil either -- cute blondes make it hard to work all night. I still need to finish the FB campaign and configure the prosper202 campaign. That will take the working hours I have available on Saturday.
From there I have to record the videos, setup the membership, plan my attack on the WF, and then launch. I'm still waiting on the articles for the case study I'm putting into the WSO, along with the graphics. It's gotta be formatted, put onto Kindle, and onto my site. I've also got to look into Clickbank for the course, to help gain affiliates.
I felt like I was confusing lol. This is what it's like in my head, thank you for trying to keep up!
Here's the model I'm running with. Everything I'm doing is refining and developing the skills I need to take the $100k/mo case study site to what I'm aiming for.
I'm keeping my expenses at a bare minimum, and will reassess where I'm at after my first $2,500. My goal with this $2,500 is to have subscribers opting into my email list, and receiving feedback on my eBook. Ideally, I will be making sales of my WSO at this stage.
Sell a WSO that teaches what I've learned from niche blogging, launch a recurring membership program that teaches people whitehat affiliate blogging, create an affiliate blog documenting my journey about rebuilding my entire niche blog portfolio, except using subdomains on a "mother site" that has a butt ton of viral and helpful evergreen content targeted at men between 25-35.
Step 1) Launching a WSO on niche blogging / keyword sniping to put money into my pocket, and learn about finding JVs, getting FB traffic to opt in, making money from WF. The traffic sources are FB ads, hopefully a JV and affiliates (networking is a skill I need to develop)
Right now, I've considered pricing it at $27 for the "WSO" and $47 for my own list. Pricing is an area I can learn a few things.
I've dug through a couple of the bigger bloggers comments over the last few months, and people are begging for more content on niche blogging.
They've hit a hole in their consumption of information -- I want to fill it. It's the same information that taught me how to MMO, so I'm hoping my intuition is guiding me in the right direction. It's a test for me to learn from though, any money earned is a plus.
Step 2) Building an ongoing membership program teaching people how to work on a single blog they can actually be proud of, and promote it in ways that are congruent to a long, stable income stream. The typical "guru" coaching program, with a focus on keeping it small enough for me and a few others to effectively keep them motivated. May be a tall order, but we'll succeed by trying. Or something like it.
I personally paid for this information for 3 years, but I put my own spin on it when I was taught and took it to the dark side fairly quickly. That's what led to scaling it into 450 blogs.
I managed to work my way onto his stats dashboard for the membership software he was running and saw his peak at 1900 active members, paying $33 a month. There's quite a few expenses in there, but there's also a livable income in there, as well. I love the dude, but I can do it better.
This is going to be the http://authority.bloggingbeatsworking.net product, and keep members subscribed by being involved with them in forums, answering personalized, specific questions to help them succeed, hosting webinars, and providing content only released to members.
I intend to utilize my existing traffic base, as well as expand on the skills I'm learning now when it comes to setting up the offer, finding affiliates, and streamlining the process.
Step 3) Build out the blog with my personal schtick, "1 backpack, 1 blog, 10,000 hours, $100,000" that's a throwback 90's style weblog of my building out the men's site, promoting my own stuff, and a few affiliate offers when they come out. I want people outside of the MMO genre to talk about it and get them interested in either spamming, or affiliate blogging.
The only posts are going to be related to the case study, and will cover blogging, affiliate marketing, SEO, social media, email marketing, paid traffic, YouTube, personal development, "backpack business", with some travel and possibly fitness if I can work it in. I'm open to a few possibilities from the main ideas.
Traffic for this is going to come from being linkbait, in itself. I am confident in being able to get people talking about me .
I may actually do SEO on it, but I don't really have any desire to throw my hat into that fiasco. I think I can make enough, and bragging rights when it comes to SEO aren't that important to me. Dollars are.
I'll also use my l337 list building skills to pump it up to even bigger numbers, and learn about email marketing and copywriting the proper way.
Step 4) Finally being able to relax and work on my baby. My $100,000 per month from 1 site case study. AKA Living what I teach -- How To Build A Backpack Business
The overarching idea for this site is to solve every problem I can figure out how to solve for Men. And then solve it in the best way possible, while turning a profit.
The entire process leading up to now was to have a stable, semi-passive, semi-push button income stream I could depend on. The blogging site is my business. This site is my hobby.
The main site is going to contain a bunch of evergreen, viral content. I've already mentioned that it targets men, and I'm going to drill down into the market with various campaigns and angles. That's the fun part for me.
The main site will be a mixture of ViralNova, Art Of Manliness, Men's Health, Entrepreneur, and the trash mags you see on the shelves. Along with a few other schticks I'm going to throw in for good measure. I want the main site to be sticky and generate hundreds of thousands of whitehat links.
Some of the categories include: Get Paid, Get Laid, Have Fun, Live Longer. I can cover literally every offer related to making money, getting laid, spending your money (having fun) and living longer (being healthy).
I've also got a few categories designed specifically for the stuff that spreads like wildfire. Now, admittedly, this could be hard to generate an income from. I've never personally approached a blog of this scale, so I don't know.
The costs and risks can be offset, though by using subdomain niche blogs.
The same blogs that I'm teaching people to create are the types of blogs I'm using as subdomains. When you see "fishing.about.com" you've got an example of what I'm talking about. Except I'm going to use a few different approaches ranging from an expert blogging, membership sites, and landing pages to full blown niche communities.
Instead of fishing, though, each niche blog will drill down far deeper into the market. Either based on the keywords (keyword sniping) or on overall volume and ease of competition (authority). I've already got dozens of proven winners from my past experiences. I need to focus on quality, and look toward the future when it comes to promoting the site this go around.
Traffic for the site is going to come from paid Facebook, YouTube, organic search and social media, link bait, viral content, forums, commenting, guest posting, and outworking the competition, over and over again. These communities are already trafficked based on my experience, or what other data says / marketers are doing. I'm willing to outwork them.
The next 10 years of my life will be this site, eventually streamlining it so I can focus on real estate.
Each campaign (niche blog/community, or post on the main site) is going to be incredibly different, and require it's own approach. That's my challenge
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http://niche.bloggingbeatsworking.net -- Niche blogging WSO
http://authority.bloggingbeatsworking.net -- Authority blogging ongoing membership
http://bloggingbeatsworking.net -- Personal weblog case study of $100k/mo site
"Men's" site -- a collection of all my IM skills under a site I'm proud to show people.
I hope that helps lol, it's so clear in my head! :P I'm a high school dropout with no formal business training. I'm not really sure what a business plan consists of.
The only real part of the title that has to do with my projects I'm working on so far is the FB traffic. The thread will be complete when I hit $100,000 in profit per month. It's going to share everything I know and learn about the techniques mentioned. Maybe some blackhat stuff too >
Please pick it apart. I can see the end result, and I have the skills to get there. It comes down to ironing out the path from point A to B. Then being physically able to put in the hours needed to make it happen.
It's been in the making for 6 months now, and came down to either CPA, or my own model. I want every project to work towards my ultimate end goal, instead of spreading me thinner.
I learned quickly that being spread too thin makes you take a lot of shortcuts, so I want every action I take to synergize with my overall business model. I feel like then it doesn't matter what I'm working on, as long as I'm working, I'm moving forward. It's a way for me to keep myself focused, and does away with 90% of the stresses I had during my niche blogging business.
There doesn't seem to be anything necessarily "wrong" with what you are trying to do.
However, the main issue is that to generate $1.2 million of profit per year, you need a lot of customers willing to give you around $2-3 million a year.
I mean a WHOLE lot.
Right now, there is nothing that I see in your work so far that has validated such an incredible level of customer demand for your project.
I would suggest that you first fire up Excel and model out the assumptions on what you would need to believe in order to get to the numbers you are envisioning, and then figure out how to put together an honest customer validation test to see if there really is (or you really can create) that level of demand for your product.
This is not to say that your plan will not work.
But $3 million of revenue is a big number. Most people who hit these numbers with their own information products usually have their own existing massive audience and a well known personal brand, top .01% world class direct marketing skills, and a incredible amount of luck.
The $100,000 per month isn't just from product sales.
I generated $15,000 per month with a niche blog portfolio that could have made just as much from 5 well-maintained blogs.
I intend to rebuild that portfolio, and scale it even bigger this go around, on a single site. That takes targeting more keywords, putting up more content,
I understand what you're saying about the numbers, but I'd rather not stare at them in Excel. Steve Jobs didn't. Please don't take that personal, I'm grateful for the advice. I'm just not at a point where I have any meaningful data that will lead me towards my goals.
That $100,000 per month is going to come strictly from AdSense, Amazon, Clickbank, and my own products. I know it's not going to be easy, and the hardest part is going to be making that site take off. Once it's growing though, it only comes down to repeating the process over and over again (hiring more help).
Thank you again for reading my walls of text, and providing some advice.
Here's a rough guide of what I see happening with these:
WSO Launch ~$5,000 profit I'll stop messing with it.
Course Launch, 1,000 Members paying $27 a month. After expenses, affiliates, etc, I want $10,000 left.
That's a conservative $15,000 a month.
Throw in an affiliate blog that I know can generate 10k a month on it's own, and we're at $25,000.
Then, build 75 (or 400) niche blogs that average $1,000 a month each, with each being easier to rank than the previous because of the mothersite. (May take a couple years, may not).
I know it may sound crazy, but I'm not exactly a normal / sane person. I'll build my audience over time, I definitely don't expect this to be an overnight success.
Anything worth doing is worth overdoing, and I have a lot of motivating factors that will help see me through the next few years. This stuff isn't work for me, either. I love turning 1's and 0's into $$$ and growing my bank account is a game to me.
The biggest problem I see coming into is being complacent and getting comfortable at a level of earnings, not maintaining the same drive. That's when I see myself getting a local office and hiring a few people, to re-stoke myself.
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I've got stuff that's going to keep me occupied for the next 2 days, so I want to try to get as much as I can done today. I'll post back when I cut out again.
I want the followups done, prosper202 working properly, and my FB ads setup before I head out for the weekend.
The time has come to call it a day, and cut out for a couple days.
I got prosper202 installed and configured. It's working great.
I got 11 of the 15 followup emails written, and would have gotten the other 4 but I spent too much time getting prosper202 working. Oh well. I'll work them in over the next 2 days while I'm waiting around with time to kill. Gotta love smartphones.
I didn't do anything towards getting the FB ads setup. Kinda sad, but the VPS issues ate up my time today.
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When I come back, I'm hoping I'll have my eBook back from the editor, ready to make it pretty, and format it for Kindle, then get it on my site. I've got a buddy that's going to push it to a list of 600,000 readers on a Kindle book site he owns. I'm curious what's going to happen with that.
I also want to have the ad campaigns sending traffic to my landing page.
Then comes recording the videos, setting up OptimizeMember, buying a sales page, and finding a JV/affiliates. Along with optimizing the campaign, and planning work for the authority course.
Wanted to put an update on here. I'll be leaving STM since I'm not going to be working on CPA yet.
The site is moving forward. I'm banging out the content for the first product, got the autoresponder ready to go.
It should be 8-10 days before I start sending traffic to my landing pages.
I'm testing two different strategies: $7 -> $17 -> $27 sales funnel, and a $47 up front price.
cmdeal, your posts hit home. I AM that .01% that gets lucky. Everything I've done in life, "luck" has been on my side.
The other guys that got there with a massive audience started in the same place I did. Busting their ass so much that they get "lucky" sometimes.
I did $180,000 in revenue for Amazon in 1 month. Without even trying.
Regardless, nobody give up on your dreams. If other people aren't saying it's crazy, you're not thinking big enough.
Ya'll keep an eye out! I'll be around.
You should definitely stick around STM. I think you have a lot of knowledge of experience to share and there is a lot of benefit to getting community feedback as your project gets started. There are so many STM members that have hit $X,XXX,XXX as a result of their work and community feedback.
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