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Need to track impressions from pub site instead to visits to landing page ... (3)

04-15-2015 07:49 PM #1 jordan200 (Member)
Need to track impressions from pub site instead to visits to landing page ...

I have a placement on a pub site and i am paying CPM.
The problem i have is that in Voluum i can only implement CPC from the banner to my lander.
It is not that accurate when it comes to reporting the "true" cost of my spend.
What I need is to track the impression from the pub site and have that integrate in the stats in Voluum.
Is that even possible?

The pub owner told me that i would need a 3rd party impression URL.

Let me know.
Thanks!

04-15-2015 09:40 PM #2 smashbid (Member)

not sure what a 3rd party impression URL is, but if you can put a pixel on the page along with your banner you would be able to track impressions, or if you could just host the banner image on your server you would be able to track how many times it is displayed.

04-16-2015 08:28 AM #3 rob_gryn (Member)

Quote Originally Posted by jordan200 View Post
I have a placement on a pub site and i am paying CPM.
The problem i have is that in Voluum i can only implement CPC from the banner to my lander.
It is not that accurate when it comes to reporting the "true" cost of my spend.
What I need is to track the impression from the pub site and have that integrate in the stats in Voluum.
Is that even possible?

The pub owner told me that i would need a 3rd party impression URL.

Let me know.
Thanks!
Voluum has impression tracking capabilities in the form of 3rd party impression pixels (it's in free beta).

Contact support and they'll have it activated on your account.

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