Hey guys,
I'm running this wap dating offer and was having around -98% ROI at first but ive been changing the landing page and banners, i was able to get the ROI to around -50% ROI.. Should i continue on optimizing the campaign or leave it and go for another one?
I think that this wap offer can be improved further although i'm not quite sure.
Thank you.
Try to work backwards and figure out what assumptions you need to believe for this to back out for you and first do a sanity check on whether these assumptions are realistic or not.