Hi,
I'm running a campaign for a CPI offer on Go2Mobi (first try here after having run unsuccefully the same offer on Decisive).
I've spent $ 50 day one, having 1 conversion (payout is 0.9, CTR 0.25).
I've blacklisted same placement that have spent more than 4x my payout and no conversions(same for carriers and device).
I want to run this campaign another day to gather more data.
What do you think ? Should I stop it or it is right to test and spent for more data ?
Sorry for the late response!
You have a low CTR, I’d want to work on that.
Did you run it another day? If so, what were the results?
I don’t have an exact formula at all to decide when to cut a campaign. But if it has had a fair shot (getting enough clicks through banners) and tested a whole bunch of placements with nothing standing out, I would cut.
thanks Ruby...running another angle and banners and also tested with lander...no conversion...Spent more than $130, i've decided to cut it
If you have a good converting offer you will see this right from the beginning. You will have a lot more conversions. This does not mean that you will get profitable, but spending 50 bucks and just one conversion would be enough for me to cut for a low payout offer.