Home > Paid Traffic Sources > Pay Per Call

Google's suggested bids (5)

04-15-2015 03:00 AM #1 steel520 (Member)
Google's suggested bids

I've noticed that Google's suggested bid for keywords related to a pay per call offers are almost always around the pay out of the offer, how can any one make money if this is the case? I'm pretty new to AM in general but the math to me doesn't add up. Do you just low ball the bid and hope you win some placements randomly? Or are Google's suggested bids exaggerated?

Also should I just apply to all the pay per call offers available and test them one by one to find a winner? Right now I applied and was approved for three offers.

Oh and using call only ads on adwords means what it suggests right? People can only call and not click through to a landing page is my understanding of it. So a landing page is only there for Google to see and that's it? That would mean I wouldn't need to work too much on it.

04-15-2015 04:20 PM #2 ringpartner (Member)

Quote Originally Posted by steel520 View Post
I've noticed that Google's suggested bid for keywords related to a pay per call offers are almost always around the pay out of the offer, how can any one make money if this is the case? I'm pretty new to AM in general but the math to me doesn't add up. Do you just low ball the bid and hope you win some placements randomly? Or are Google's suggested bids exaggerated?

Also should I just apply to all the pay per call offers available and test them one by one to find a winner? Right now I applied and was approved for three offers.

Oh and using call only ads on adwords means what it suggests right? People can only call and not click through to a landing page is my understanding of it. So a landing page is only there for Google to see and that's it? That would mean I wouldn't need to work too much on it.
Ignore Google's suggested bid, but if you see a lot of high bids then you haven't gone deep enough to find an angle or niche within a vertical.

For example, if you are running edu you can't afford to bid on terms like "find a degree", "college search", "find a college". What you need to do is find a niche, like "nursing degrees", "become a nurse", "registered nursing programs", etc. Or find out what jobs people get after earning a nursing degree and advertise on keywords for people looking to train for those jobs.

Talk with your rep at the network and have them suggest some good campaigns to you. Get a list of about 5 of their suggestions, then try to pick a couple that you feel you could do well with.

It's not about finding "a winner", but more about creating a winner. Yes, some campaigns convert and earn better, but really you need to stick it out with a campaign and optimize and improve it's performance to create a winner. Improve quality score, make changes to improve conversions, get better CTR, discover new keywords, etc. It takes time.

Yes, you'll get traffic only from devices that can make calls and the majority will be phones. Yes, the landing page is there only for Google, so don't spend a bunch of time on it. Make it mobile friendly and have good relevant content on the page that matches your campaign keywords and ad group keywords.

Keep in mind that a "call" on Google is only a click on the ad text which generates the call prompt, the use then has to click to call prompt to create the call. So, your stats on Google and your network reporting will not match 100%.

Best of luck!

-Mike

04-16-2015 12:41 AM #3 steel520 (Member)

Quote Originally Posted by ringpartner View Post
Ignore Google's suggested bid, but if you see a lot of high bids then you haven't gone deep enough to find an angle or niche within a vertical.

For example, if you are running edu you can't afford to bid on terms like "find a degree", "college search", "find a college". What you need to do is find a niche, like "nursing degrees", "become a nurse", "registered nursing programs", etc. Or find out what jobs people get after earning a nursing degree and advertise on keywords for people looking to train for those jobs.

Talk with your rep at the network and have them suggest some good campaigns to you. Get a list of about 5 of their suggestions, then try to pick a couple that you feel you could do well with.

It's not about finding "a winner", but more about creating a winner. Yes, some campaigns convert and earn better, but really you need to stick it out with a campaign and optimize and improve it's performance to create a winner. Improve quality score, make changes to improve conversions, get better CTR, discover new keywords, etc. It takes time.

Yes, you'll get traffic only from devices that can make calls and the majority will be phones. Yes, the landing page is there only for Google, so don't spend a bunch of time on it. Make it mobile friendly and have good relevant content on the page that matches your campaign keywords and ad group keywords.

Keep in mind that a "call" on Google is only a click on the ad text which generates the call prompt, the use then has to click to call prompt to create the call. So, your stats on Google and your network reporting will not match 100%.

Best of luck!

-Mike
Thank you for the information and taking the time to reply. I'm focusing on the roofing offer right now with RingPartner. Is this an okay choice for a beginner or should I focus on something else?

Oh and when an offer has a website available is it okay to use some of their images in your own landing pages to bring an air of legitimacy to them? An example would be the trucking offer; they have a sample website and it has a logo and some logos for actual trucking companies. Would it be okay if I used the logo on my landing page and used the other logos at the bottom? The logos at the bottom would bring a nice air of legitimacy to the page by saying "Yea, these big companies work with this truck driver recruiter." but I don't do that because I am not 100% sure if this is allowed or even legal.

I know some offers specifically say don't represent yourself as us, don't use our trademarks, and don't bid on our brand. That's straight forward and easy to comply with but if an offer doesn't specifically say that within their description is there an implied permission to use their images? Or is it an implied denial of use if they don't mention it?

04-16-2015 04:58 PM #4 ringpartner (Member)

Quote Originally Posted by steel520 View Post
Thank you for the information and taking the time to reply. I'm focusing on the roofing offer right now with RingPartner. Is this an okay choice for a beginner or should I focus on something else?

Oh and when an offer has a website available is it okay to use some of their images in your own landing pages to bring an air of legitimacy to them? An example would be the trucking offer; they have a sample website and it has a logo and some logos for actual trucking companies. Would it be okay if I used the logo on my landing page and used the other logos at the bottom? The logos at the bottom would bring a nice air of legitimacy to the page by saying "Yea, these big companies work with this truck driver recruiter." but I don't do that because I am not 100% sure if this is allowed or even legal.

I know some offers specifically say don't represent yourself as us, don't use our trademarks, and don't bid on our brand. That's straight forward and easy to comply with but if an offer doesn't specifically say that within their description is there an implied permission to use their images? Or is it an implied denial of use if they don't mention it?
Roofing is a decent campaign to start with. It will likely be less competitive than Livelinks or Legal. But, try to find an angle within the roofing category.

Talk with your rep about using the images. In some cases it will be okay, but for others it may not be. We try to build landing pages for each of our campaigns and if we built it, then it's usually okay to copy from it.

I'm not sure about the legality of using images, but keep in mind that if you're doing call-only campaigns then the landing page is only for Google's verification. So, those images aren't relevant or going to help your campaign.

-Mike

04-16-2015 06:15 PM #5 steel520 (Member)

Okay thanks. Yeah the images I was going to use for other traffic sources that don't have a call only option.

Home > Paid Traffic Sources > Pay Per Call