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Is This Overkill for a $0.22 Offer? PRO's Please Advise (5)

04-14-2015 02:09 AM #1 cnpabi (Member)

Change offer please!

04-14-2015 04:30 AM #2 MrHardwork (Member)

Why do you think this offer is wrong?

04-14-2015 05:23 AM #3 hlyghst ()

this offer has been done to death for years. on every source, with every angle. if ole ogilvy himself were to arise like lazarus, i doubt he could break 50% roi.

04-14-2015 07:23 AM #4 Mr Green (Administrator)

Hey mate!

You need to crawl before you walk.

At the moment you have 15 angles live, and spent around .80 cents per angle. You are testing all wifi and carrier traffic as well as 1000's of placements. So you can't really make any calls based on the data you have now.

However...based on experience, I can tell you your bids is very high for Philippines, and your CTRs are very low, and there is way too much text on your creatives.

If I were you I would drop my bids in half. Focus on 2-3 very broad appealing angles e.g "Get 50% more battery life", "Download Now". Also just focus on apps at the start (they perform better from experience).

04-14-2015 03:34 PM #5 fanatic4k (Member)

Quote Originally Posted by Mr Green View Post
Hey mate!

You need to crawl before you walk.

At the moment you have 15 angles live, and spent around .80 cents per angle. You are testing all wifi and carrier traffic as well as 1000's of placements. So you can't really make any calls based on the data you have now.

However...based on experience, I can tell you your bids is very high for Philippines, and your CTRs are very low, and there is way too much text on your creatives.

If I were you I would drop my bids in half. Focus on 2-3 very broad appealing angles e.g "Get 50% more battery life", "Download Now". Also just focus on apps at the start (they perform better from experience).
Gold right there! Thanks a lot Mr.Green for your feedback I will readjust my tactics accordingly.

Just out of curiosity, for a $0.22 offer like this and an initial set of say 3 angles like you suggested, how much would you spend on each angle before you discard it? Could a 10xpayout ($2.2) budget enough to call it quit in this case?

Thanks.

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