Ad Budget Not Spending (9)
What do you guys do when your ad budget isn't spending? For the past two days, I've had to resubmit my ads in order to get the budget to spend. However, this isn't working anymore and the budget won't spend at all.
Any help is greatly appreciated!
if your bid is too low, may not spend.
Most likely competition is rising, have you tried raising your bids even by a few small increments? If thats not the issue then hopefully some resident FB experts might have another explanation but that seems the most obvious
Yes, you need to raise your bid. I usually bid 3x more than the suggested bid.
hopefully it's not this - but that's what happened to a couple of my accounts right before they were shut down... i was letting FB set the bid, so there was nothing to adjust... and may ads had been scaling fine then one day the impressions slowed... the next they stopped and then the dreaded red box appeared at the top of my page 
new account - same pattern...
good luck
Yep. That's one of the signs that your account is about to get banned.
Happening to me also since last couple of days. All my ads are not getting any impressions. @ktp3005 so was your account banned or the problem is still there?
Cool. It happens. Main reasons for ads spend paused:
> Blackhat Ad
> Blacklisted Keyword in the Ad Text/Interest/Description/Headline/Link/Page Title/Camp (Incl. Ad Set and Ad) title (Rare Case)
> Ad's Image text more than 20% (Extreme Case when your text is completely dominated over the ad image)
> Recent changes in the Payment Budget/Method/Account Ad Spend Threshold.
> Sudden IP Address Change (Ex. New York IP, Modem Restarted and IP is from totally miles away location from New York.)
> Change in System (When you login from Mobile using College System, Mobile in Train as it doesn't use your home IP).
> Your Country!
P.S.: All of them happened with me, As I was on oCPM. So I had nothing to worry about CPC or Manual CPM. If you do Manual, Maybe you have to raise your bid.
Also, in Any of the above case, none of your ad will run.
What to do in any of the above case and you're not watching any message in red box from them?
1. Wait for a day.
2. If no reach? Pause the Ad and make it resume again.
3. Continues? Delete it and Make it again.
4. Still? You're f...! *DELETE*
(2 Days Process)
Whatever the stuff is, Manual Review will be done on your account.
This is what I followed in my Blackhat camp. and always worked.
Is your ad getting a solid CTR? That's usually my case when I'm not getting full fill. Or my ad has gone stale due to too small of a target demo, and frequency has hit like 1.5.
I think the best solution is to resubmit with a new creative that gets a higher CTR.
And I agree with what others are saying about how it's an indicator for your account getting banned.
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