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Interesting Illustration of How To Find a Winning Campaign (7)

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Stumpled across this one. I like the way it illustrates what is already being said a lot on the forum.

If you know how he does it, dont ruin it for those who dont

The rest of the episode is out there, i'm sure you know where to look.

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how did he do it?

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It's either sleight of hand (technique so it always comes up heads), fake, or he did like 100's of takes until he got 10 heads in a row.

I think it's the last one (?) because it's the same with testing new campaigns and findings profitable ones: you just keep trying and testing until you get it right!

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I saw the whole 1 hour , about the house racing bets, it was pretty interesting hour.

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<spoiler>
I figured out that without using any tricks he must've flipped the coin till he got his result..but come on, who would be so mad to do that..must be something else...WRONG

So I watched the full video. He drugs the horses or he contacted 10^4 people (I thought there were 10 horses in a race). Impossible! Too much work, it's easier to drug or fix the race lol....WRONG

But I'm sure he didn't use 1 million groups of reporters for the photo trick...or did he
</spoiler>

What I've personally learned:
1. Sometimes it seems impossible to achieve something even though you know how to do it, only because your brain rejects the method since it involves too much work and it thinks it's not worth it. (But I'm sure Derren made more money than he had to pay for the bets and the crew that helped with the system)
2. You sometimes need an army (outsourcing babe!) to delegate work to and make the system work.

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For this who want to see the explanation video

https://www.youtube.com/watch?v=n1SJ-Tn3bcQ

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One word:

Statistics.

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