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Does bidding higher get you better quality traffic? (4)


04-12-2015 02:29 AM #1 mopower (Member)
Does bidding higher get you better quality traffic?

I'm using 50onred and was wondering if I upped my bid to using 'smart bid,' would the quality of my traffic increase along with the quantity?


04-12-2015 12:33 PM #2 direct2offer (Member)

You'd better try it, but don't do it on your main campaign (make a copy of it and compare your stats with previous campaign). I don't know for 50onred exactly, but your bid is also a "kind of targeting" in some networks. Since there can be different audiences for different level of bids and your CR may change from one audience to another.


04-17-2015 11:43 AM #3 cmdeal (Veteran Member)

Depends on traffic channel, but not necessarily.


04-17-2015 12:33 PM #4 bbrock32 (Administrator)

Not sure about 50onRed but it's true on a lot banner sources.

By bidding high you get first impressions, so you target a fresher audience.

That translates many times to better traffic quality and conversion rates.


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