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Auto cost tracking with Go2Mobi? (3)


04-11-2015 02:06 AM #1 ssmarketers (Member)
Auto cost tracking with Go2Mobi?

I'm trying to figure out if it's possible to setup auto cost tracking in Voluum with Go2Mobi. I've watched Zeno's video guide where he describes how to setup Decisive. But when he talks about cost tracking he says to put in a ballpark figure under CPC. I was hoping there is some way to track actual costs with Auto. If anyone can give me a rundown on how to do that it would be much appreciated. Thanks!


04-11-2015 02:30 AM #2 qureyoon (AMC Alumnus)

Unless they have a token to pass the cost, then it's practically impossible to auto track the cost in Voluum. In this case matching the the cost of both side.

With any Tracker, it will need the data passed to the Tracker in order for it to display.

So if your traffic source cannot pass the data (in this case you're asking cost) then any Tracker will not be able to show it.



p.s: if I'm not mistaken decisive don't have cost token as well, looking at the traffic source template in Voluum


04-11-2015 04:01 PM #3 ThrvTrkr (Member)

Even if the traffic sources have a token to pass the cost per click back, it's still not accurate since clicks from traffic source and clicks in your tracker will most likely have a obvious discrepancy. Since there are more clicks at the traffic source than your tracker, but they receive the same CPC, the costs will be off.

The only accurate way to track costs is to be able to upload historical cost data into the tracker you use.


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