Teespring Alternative: Fresh Campaign with Political Angle (7)
So I was trying out tee spring on a few campaigns as well as represent.com. In my comparisons i am seeing represent.com converting a little better. I had no idea what I was doing at first before studying everything I could in this forum.
Well anyways, the specifics for this camp.
Source: FB
Vertical: Teespring alternative
Angle: Political
On the angle I created a design for the t-shirt to match a really hot issue going on right now that is religious in nature, However, also political. It is on the news ever single day many times during the day for the past few weeks.
Angle is HOT in terms of virality
Competition absolutely 0
I have targeted males age 25-45. My thinking is anyone under 25 wont give a shit, and anyone over 45 doesn’t really buy shit online.
In addition to that I have targeted it down to state level, with interests in God, politics, Christianity you get the idea.
I then went on to add behaviours: charitable behaviors both religious and political with modifiers for republican.
Split Test: Test A
OK ran that for 24hrs format was cpc at .67 cents with website conversion checkout method and newsfeed of course for tshirt format.
Budget: 100$ day
Data:
Tracker: Well facebook integrates nicely with represent.com it's not 100% accurate but what is 
I kept a very close eye on everything and had an assistant watching it while I was sleeping. So data has been manually verified as well
Results in 24hrs
248 reach 2 likes 1 comment 0 clicks to website 0 conversions with only $4 in adspend for 24hrs
Split Test Test B 24hrs
100$ day
only removed behaviours kept everything else the same Test A
Results
480 reach 0 conversions few likes and adspend like 8$.
Ok, so what is the potential with this angle for reach?It is 240k people with test A, and 380k with test B
Headline is Support Xyz issue it is under attack!
Copy is about the issue going on and sympathises with them in a way and asks for support with tshirt.
Design of shirt is color of state flag with politically charged message in state colors.
I know It may be to early but I am a novice and would greatly appreciate some feedback:
-Am I thinking like an affiliate marketer?
-Should I try design change of Tshirt for split testing?
-Should I broaden out and or increase cpc ?
Is anyone interested in mentoring? I have a really unique way at problem solving, and finding angles. I own a regional IT business that does anything from data solutions to enterprise network management.
I apologize for my grammar, and my structure of this post. I am a lazy ass when it comes to writing, but work really hard in other areas.
I've not ran any tee-shirt stuff before.. But first thought was rather than broadening, I'd narrow down and create lots of small campaigns targeted as single niches/interests..
I think you could get a higher ctr/lower cpc by really laser targeting your advert to a niche.. and have more success.
If you split the interests up, you'll know which are responding/converting after testing them all..
You may get some traction by targeting people who like certain publications also.. maybe newsmax etc.. and preppers/survivalists..
Yep I agree with dynamicsoul - keep the targeting tight. I’ve burnt through a lot of money on tee campaigns before because of targeting too broad.
Also, your traffic is veeeeery minimal. You need to boost it. If that means higher cpc then that’s what you have to do to get more eyeballs on your ads.
Just food for thought
Yes, this is the opposite of true. People over 45 have more money and go hard online.
@ ruby couldn't agree more with under 25 being liberal, however this is targeted towards republican political issue. Also I was naive in thinking that over 45 comment +thanks for opening my eyes.
Originally Posted by dynamicsoul
Originally Posted by Ruby Tunes
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