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Sweepstake - Zeropark - From 0 point (critic & feedback NEEDED) (11)

04-09-2015 07:19 AM #1 duck_noodle (AMC Alumnus)
Sweepstake - Zeropark - From 0 point (critic & feedback NEEDED)

Hi Guys, I've decided to focus on Zeropark & Sweepstake. I still not sure whether to choose MOBILE or DESKTOP? Right now i'm running desktop but often hard to find good offer because mostly the offer now is MOBILE. What's your opinion?

I'm planning to open as much info and receive all critic & feedback to jumpstart my mindset when doing campaign. (also PM me your skype if we have common interest in ZP - Sweepstake - Win Iphone/Ipad/something like this)

1st campaign - Win iPad / iPhone - DESKTOP

Got lander idea from my friend PepeNeo and tweak to add some feature like the company story building, timer, countdown :

Running on RON bidding <= $0.0015 (sorry for excel instead of Voluum)

** 1st time the CTR usually around 15% but due to volume last time i check around 4% (excluding the VISA non relevant thing)
** I run on multiple offers each landers, and 3 combination of lander to test all offer from 3 network
** for this test, direct linking is shit and domain redirect also shit so i decide not to include the result here

Question :
1. do i test to many offer? too many network? or i should focus on 1 product e.g iPad first? (not doing multiple offers / lander)
2. should i start bidding keyword? (its definitely more expensive though for bidding keyword)
3. what is the solution to my poor CTR & conversion rate?
4. do i need to blacklist some traffic? got confused with so many traffic target coming in..
5. input to my lander please..

i'm afraid all information i got here is insignificance because it only make 2 conversion

learning in this section:
1. don't go for top bid suggestion e.g: 0.01 on RON (budget will depleted in a second)
2. direct linking for POPUP traffic is mostly shit
3. don't put timer too soon give more longer seconds..
4. Image CTR is much higher than just a button
5. scarcity works BETTER!!
*** 1st time i try ipad (more scarce) & galaxy 6 -> ipad win
*** 2nd time i try ipad (more scarce) & iphone -> ipad win (even iphone is much higher on google trends)

Revenue : $4.85
Cost : $45.63
P/L : - $40.80

ROI : - 89.38%

04-09-2015 08:40 AM #2 caurmen (Administrator)

You're doing an interesting test! As you've noticed, though, it has a few problems, notably requiring quite a bit of cashflow.

I'd recommend simplifying things down whilst you're still learning the vertical. Choose one offer, build an angle from there, run a couple of landing pages. If that campaign doesn't work, move on to another and do the same thing again.

However, you've definitely learned some useful things from this test! In particular, your tracking which exit your visitors clicked on (pic or button) is a darn good idea - nice one.

As far as low CTRs - you could do with making the page more immediately grabbing for your audience. When your visitors see a pop-up, you've got about a second, or about 8 words, to convince them to stay and read the rest. Currently, all they're likely to read is "Lucky Visitor" before they click away - what can you do to make it more enticing, and more clear as to what you're offering?

04-09-2015 03:44 PM #3 duck_noodle (AMC Alumnus)

thanks caurmen! really enlighten me, will now put an angle, 3 different lander, and 1 offer. will be back after have some result.

04-11-2015 06:11 AM #4 duck_noodle (AMC Alumnus)

2nd campaign - Win iPhone - DESKTOP

Put save money $$$ angle, only test 2 iPhone offer, make 3 lander (complex, semi, simple)

Highest CTR 9% (20% at first) = 0 conversion

Mid CTR 7.5% (17% at first) = 2 conversion

Lowest CTR 4% (9% at first) = 8 conversion

Running on RON bidding <= $0.001

strange thing happen :
1. the lowest CTR got the highest conversion, why is that ??
2. for the last landing page, 5 of 8 conversion come from 1 Zeropark target placement ONLY (How to include this target placement in all my next campaign because it prove to be converting?)

Question :
1. is the lander proved significantly better? (or not because 5 conversion come from 1 single target placement) Should I now focus on 1 most converting lander?
2. 8 conversion come from network A - 2 conversion come from network B. Should I now focus on network A?
3. A placement give me 300-500 view & 0 click, blacklist that target?
4. A placement give me 200 view & 300 click, is that bot clicking? blacklist?
5. What should i do on bidding? BID higher on RON? or try to BID keyword?
6. What should i do next?

learning in this section:
1. what we think will convert the most can turns up to be ZONKKKK!!
2. people that click to button rather than picture have bigger chance to convert

Revenue : $17.20
Cost : $66.48
P/L : - $49.28

ROI : - 74.13%

*** Appreciate any input, Thanks! ***

05-11-2015 02:26 AM #5 vortex (Senior Moderator)

1. the lowest CTR got the highest conversion, why is that ??

2. for the last landing page, 5 of 8 conversion come from 1 Zeropark target placement ONLY (How to include this target placement in all my next campaign because it prove to be converting?)

Sure you can! Simply start a "TARGET" campaign on zeropark and you can add any placements you like.

Question :
1. is the lander proved significantly better? (or not because 5 conversion come from 1 single target placement) Should I now focus on 1 most converting lander?
2. 8 conversion come from network A - 2 conversion come from network B. Should I now focus on network A?
3. A placement give me 300-500 view & 0 click, blacklist that target?
4. A placement give me 200 view & 300 click, is that bot clicking? blacklist?
5. What should i do on bidding? BID higher on RON? or try to BID keyword?
6. What should i do next?

1. First of all, please check whether all of your landers have received about the same amount of traffic from that "winning" placement. If the answer is "yes", then you can compare the landers using the calculator here:

http://www.peakconversion.com/2012/0...al-calculator/

For more information on comparing landers using stats, see here.

2. Again, you need to use the split-test calculator to find out whether your data is statistically significant. I can't tell because I don't know how many impressions each offer/lander has received.

3. This would depend on how much you're paying per view. I have a calculator spreadsheet that will allow you to input all your placement data and let you know which placements need to be blacklisted. You can find the explanation and download link here.

4. Yikes! Maybe you could report that to zeropark support? What they usually do in cases like these is ban the publisher and issue refunds to advertisers that have spent money on the placement.

5. I've never tried bidding on keywords, but have heard other STM'ers say that keyword campaigns will give you very limited traffic. For a broad-appeal offer like "win an iphone", going RON would be the better route I believe.

6. First of all try to run your tests until you have statistical significance. This is true for both your landers and your offers.

I would test a LOT more landers - do a TON of spying and try to pick 5-10 landers that are completely different styles. Tweak and test them to see which styles do the best, then make versions of those winners and test them. When testing don't just do it blindly - try to modiy only one element at a time (e.g. 2 exactly the same landers, one with countdown timer, one without) so gradually you'll find out what works and what doesn't.

Once you have a good landing page, test all similar offers you can find on all the affiliate networks you work with to find the best one(s).

Look into your tracker data to see if there are devices/models/carriers you can cut. Dayparting will also be an option after a while when you have enough data.

Good luck!

Amy

P.S. Thanks for all your insight/observations! I'm learning from your follow-along and hope that you'll keep the updates coming!

05-11-2015 03:59 AM #6 hlyghst ()

05-11-2015 04:23 AM #7 duck_noodle (AMC Alumnus)

1st of all, thanks for your feedback. been waiting someone to post for a long time and truth is i've moved from this offer, but surely so much i can learn from this. I found that mobile is much converting and the subforum is much more active and lot of admin/mod giving their suggestion so i think can learn much more there.

Originally Posted by vortex

The most important indicator is your conversion rate because that's what determines whether you're making money or not.
There are various reasons why a lander with high CR can have a low CTR. One example might be that the lander only appeals to a portion of the audience, so that although few people click through, the ones that DO are more likely to convert. This may not be the reason in your case though.

Agreed, now i know CTR isn't everything and funnel is the most important thing in conversion

Sure you can! Simply start a "TARGET" campaign on zeropark and you can add any placements you like.

i mean if the placement is like november-zz00faa-sdfs (code from ZP, not URL) can we still target it in new campaign? still figuring this out
and yes now i've run some optimization in other campaign, learning the point is about statistical significance and then make decision

4. Yikes! Maybe you could report that to zeropark support? What they usually do in cases like these is ban the publisher and issue refunds to advertisers that have spent money on the placement.

thanks for the advice, will do it for sure, even i found so many crap traffic much more, targetting US and all India, pakista, trinidad traffic come toooo much

5. I've never tried bidding on keywords, but have heard other STM'ers say that keyword campaigns will give you very limited traffic. For a broad-appeal offer like "win an iphone", going RON would be the better route I believe.

sooo true!

I would test a LOT more landers - do a TON of spying and try to pick 5-10 landers that are completely different styles. Tweak and test them to see which styles do the best, then make versions of those winners and test them. When testing don't just do it blindly - try to modiy only one element at a time (e.g. 2 exactly the same landers, one with countdown timer, one without) so gradually you'll find out what works and what doesn't.

Yeah man, i think this is the most important thing, ever since i started spying, my ROI is make more sense from -80% or -90% to -30% or -40% and sometimes breakeven, thats a great way to start optimizing etc.

05-11-2015 04:40 AM #8 duck_noodle (AMC Alumnus)

Originally Posted by hlyghst

for me, domain redirects were a lot better than pops for sweep traffic.
Also is there any reason you chose desktop over mobile. i've done both and mobile converts about 5-10x better. you can do more with the landers on mobile.
are you sure your offer is a winner? how is it doing for the network?

thanks! hmm yea this is actually my 1st campaign and after several campaign i'm also doing mobile since it converts better. but in some point i'm thinking to go for desktop also because the volume is much bigger. How is your opinion? (btw right now i'm doing adult mobile offer on ZP and the volume seems limited even we are already in bid position 1)

as for mobile landers, there is basically one lander that everyone is using right now for sweeps. check spy tools.

yea man, even this lander inspired from that and i'm wondering is that lander still works, but now i'm working on adult because it give me result and will try to focus on that 1st

also you may want to try popads. its similar to ZP but less well marketed=less competition i've had more success there running the same types of offers and landers.

thanks! have applied but not run a campaign yet, the variable look so much to be tested (and more targetted though). in dilemma will test popads/popcash or stick to mastering ZP 1st until hit something big

its difficult to test offers and lp on ZP because there are sooooo many bad placements.

hmm, noted this point.

looking forward for this discussion, viva POP traffic! haha

05-11-2015 04:57 AM #9 hlyghst ()

honesty, i wouldn't consider ZP a traffic source to be "mastered". it is too limited and too full of crap. you might want to focus on the larger source type - mobile pops - and go with whichever provider of pops makes you the most money.
now FB or adwords, those are sources that need mastering! and is worth the time and investment.

05-11-2015 07:09 AM #10 vortex (Senior Moderator)

i mean if the placement is like november-zz00faa-sdfs (code from ZP, not URL) can we still target it in new campaign? still figuring this out

Yes! Starting a target campaign in zeropark will let you add placements by "codename".

There's a button called something like "Add bulk placements" or something similar. You click that and just add these code names you want to include in your new campaign. And you can always add more whenever you want.

Yeah man, i think this is the most important thing, ever since i started spying, my ROI is make more sense from -80% or -90% to -30% or -40% and sometimes breakeven, thats a great way to start optimizing etc.

There you go! Continuous improvement can only result in, uh, IMPROVEMENT!

As for zeropark - it is true that there are lots of crappy placements, but if you'd just target higher traffic placements and avoid placements that send you only a few impressions a day (i.e. placements that would take forever to gather enough data to conclude whether they're crappy or not), and be willing to spend some time in culling the bad placements, it's possible to get a campaign to profitability. As always, promoting an offer that's performing the best for PPV traffic at the moment, plus having an optimized lander, will really help as well ("duh! tell us something we don't already know..."

).

A lot of zeropark's traffic is brokered from other places. The good thing about that is you get a TON of traffic in one place, and zeropark has a self-serve platform with very low minimium deposit requirements. Whereas some of the networks zeropark's brokering traffic from, don't have self-serve and/or require large initial deposits just to get your foot in the door. Downside of that, of course, is that zeropark needs to put a margin on the brokered traffic so prices are inevitably higher.

Wish you best of luck with all your endeavors!

Amy

05-21-2015 04:30 AM #11 diltsi (Member)

I have quite similar landing page coming but I think it won't work with facebook atleast. You are using the You've won term which I think would really piss facebook off. I guess I just have to change it to something similar to "You've chance to win iPhone 6"

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