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1000+ clicks on Decisive and not a single conversion- help! (3)

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I'm running traffic for a company I'm consulting for. They have a mobile game, it's a Christian match-3:
https://itunes.apple.com/app/id955052154

I've been running traffic on Decisive according to the Appetiser cookbook as if this was an offer.


Using AppsFlyer for the tracking. Here's the tracking link I put in Decisive:
http://app.appsflyer.com/id955052154?pid=decisive_int&c=StainedGlass-US-Family,Education,Religion&clickid={{{bidhash}}}&id fa={{{idfa}}}

And the postback set on AppsFlyer is this:
http://win.crwd.io/convert/{{{bidhash}}}

I know AppsFlyer is setup to track installs because we've gotten installs from Facebook and from just generating links.
Gotten over 1000+ clicks so and not a single conversion- doesn't show on Decisive or AppsFlyer. What could be the problem? I would assume even that 10% of people who clicked would install. Is the traffic on Decisive poor quality? Any suggestions would be helpful. Thanks.

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Why?

Which GEO are you running? I had some experience over so maybe I can help.

Bot traffic is heavily influential in some GEOa. One way to cut it is explained by Caurmen here.

Also how much did you spend? 1000 clicks is too general to give best advices - as you probably looking for.

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I'm running in US. I say 10% because I use that as a general case. On Facebook ads, it's high, like 20-30% so I'm assuming a lower download rate based on the quality of traffic. Can you link the guide by Caurmen? It wasn't there.

Spent ~$20 so far.

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