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Can URL tokens affect conversions? (3)


04-08-2015 05:20 PM #1 Noel P (Member)
Can URL tokens affect conversions?

Hello,
I am using PoF and PHP landers. Currently my landers look like this:

http://domain.com/xxxx/join1.php?t202id=3691&c1={age:}&c2={state:}&t202kw ={campaignid:}-{age:}-{state:}

so that when the user goes to my lander the url shows for example:

http://domain.com/xxxx/join1.php?t20...5287-51-Hawaii

I use c1 and c2 in my lander text like "Currently open to men ages 50 - 53 from Hawaii"
The only reason I use kw={campaignid:}-{age:}-{state:} is for reporting purposes in Prosper, since I think it only has a keywords column available, and not the other tokens. Correct me if I'm wrong.

Is this a good setup? I'm wondering, is it possible for tech savvy users to see the url and determine that the page is a dynamic page with data coming from the url?

Does having the user's age and state in the url affect conversions in any way?


04-09-2015 09:31 AM #2 bbrock32 (Administrator)

Hey Noel,

I don't think it will make any difference at all.

Focus on your funnel, these details wont' make or break your campaign.


04-11-2015 01:06 PM #3 Noel P (Member)

Gotcha. Thanks!


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