I forgot to comment the Geos and obviously it affect to the CPM. The campaigns were running in Malaysia or Spain.
I have seen the Decisive planner and the values are much lower than this for every geo (I have campaigns with more than $1.2 CPM for Spain!).
Do you believe I can use the decisive planner values of CPM for bidding in Go2Mobi or simply Go2Mobi is more expensive?
Different traffic sources have different prices due to the amount of competition on there etc. And yes Geos make a big difference to the price.
You can always get cheaper traffic by bidding manually.
The only real way to test how high your bid should be is to test. Bid at different levels and see how much traffic you get. Find a level that’s not too expensive so it can be viable, yet it gets you enough traffic for you to actually make decent money.
Yup, definitely.
Not all auto-bidding systems are created equal. Decisive's is pretty good, although there are still plenty of times when you'll want to dump it and go manual. If you're getting higher costs on Go2Mobi, though, definitely test out manual bidding.
Note that the other reason you might be paying higher prices is you might be getting higher-quality traffic! I see you're getting quite a lot of conversions - what payout were those conversions? At the end of the day, what matters is whether you're making more money than you're spending.