Traffic Junky - Pause Ads, Placements or Both? (4)

I'm busy optimising on traffic junky and wondered whether you recommend pausing ads that are under performing, placements (in the bids tab) or both? Any help greatly appreciated!

Hi samchapman,

It really depends how you want to optimize and what you are looking at.
If you go in the ads tab, you will see all ads/spots combinations.
This way you can pause only the non-performing ones and leave the spot (or bid) active with the best performing ones to be shown.
If you want to pause all traffic on a given spot, I would rather pause the bid so you don't have to pause all the ads.

Hope it helps

Anton

You've got to optimise both placements and banners, but it's sensible to focus on just one of those variables first.

(Otherwise your stats are going to spiral in to insignificance.)

I think the best way is to focus on culling dud banners initially.

Get yourself a pool of around 10 decent banners, and then test the same batch across multiple different placements.

The placement that gets you closest to profitability without any further work is the most natural starting point.

If you start optimising both placements AND banners at the same time, how are you going to know which factor you've improved?

Doesn't really matter what you choose to test first (my fav is the offer itself). But it makes a huge difference how you execute the testing, and how tightly you control the variables that you aren't measuring.

Originally Posted by Finch

You've got to optimise both placements and banners, but it's sensible to focus on just one of those variables first.

(Otherwise your stats are going to spiral in to insignificance.)

I think the best way is to focus on culling dud banners initially.

Get yourself a pool of around 10 decent banners, and then test the same batch across multiple different placements.

The placement that gets you closest to profitability without any further work is the most natural starting point.

If you start optimising both placements AND banners at the same time, how are you going to know which factor you've improved?

Doesn't really matter what you choose to test first (my fav is the offer itself). But it makes a huge difference how you execute the testing, and how tightly you control the variables that you aren't measuring.