I start with banners, then I move to landing pages.. then to the offer ... that is just in theory ....not that I can make any money or anything...
That is why I am asking...
So far I have always worked with exo .. I start with 10 banners and wait... I may get some conversions so that shows promise.. but it kinda ends there for me. Im not sure what to do next.
I can cut out the banners that do not work, create more variations of those banners that do. ...basically testing another 10. but what on the landing page should I test? the CTA? The models used? The copy?
I want to get a nice reasonable return (15% for example) before I really start split testing offers right?