First Follow Along- Master mobile installs (10)
Hello,
This is my first follow along. Taking a break while waiting for my ad copy to be translated to post this. Currently doing a 48-hour AdJam where I try to put together a campaign from beginning to end.
Why AM I want to be really freaking good at driving mobile app installs. And make money.
Budget $2000
Next Goal: Break even
Traffic source: Decisive
Vertical: Mobile game install
Offer: Game of War (Android), $3.25 payout
Geo: Mexico
Why This Offer:
I went with the Game of War mobile game install offer from PeerFly. I played this game way before they had Kate Upton endorse it. I know the game very well, know why people love it and why people hate it. I looked at a lot of mobile install offers, like Hotels.com and other games. I decided not to do ones that were US only, or iOS. I know that US and iOS both have higher cost per installs on average. What I like about GoW is that it is the same payout for both iOS and Android and across many countries. Game is also not as well known in Mexico as compared to other Geos.
Gameplan:
Decisive traffic promoting mobile game installs. I chose Decisive because I can direct link and it's one less stumbling block I have to worry about.
Done So Far:
- Picked Mexico as the country I'll be targeting for traffic and Android. I found that combination has the highest profit margin compared to the other countries allowed for GoW. I used https://www.chartboost.com/insights/ to find the average CPI across different countries and different OS.
- Used WhatRunsWhere to find ads that ran for the game. Saw that a few were animated Gifs and some were ugly tacky banners. Both draws attention I guess.
- Created several angles and ad copy text. After reading the player reviews, seems like the biggest reasons why people play are 1) being part of a community through an alliance, 2) deep strategy gameplay and 3) competition.
- Waiting to get ad copy text translated through eLance.
Next Steps:
- Create banners using Canva.com and get them approved by Decisive.
- Setup link tracking
Angles:
Feel free to rip them apart.
1. Togetherness: Being part of a community by joining an alliance:
Wage War Together
Battle As One
Fight Together
Join the largest game community
Make friends around the world
Battle against a common enemy
Battle with friends
Wage war with friends
Alliance members needed
Battle as a team
Team players wanted
Alliances recruiting now
2. War & Strategy:
Only the strong survive
Real strategy required
Strategy and war together
Experience real war
Got strategy?
Strategists only
Are you cunning enough?
Cunning players wanted
War & politics
Great strategists only
Strong men only
Are you strong enough?
Crush the weak
The weak gets crushed
The Art of War
Build, Strategize, War
Crush armies, not candy
Experience the thrill of war
3. Competition:
Destroy your competition
Are you competitive?
Only the strong survive
Not for quitters
Are you a winner?
Fight to become king
Crush your competition
Survival of the strongest
Become the best
Quitters not allowed
Are you a quitter? If so, don't download
Crush the weak
Become the king
Here are some questions I have:
- Do I need to get my banners approved by the affiliate network? In the offer description, it didn't say that custom banners had to be approved. I also noticed in a different offer that it explicitly said custom offers had to be approved.
- Undecided which angle to go with first. If one angle doesn't work, would you try the other angles? How many times would you try before moving on to another offer?
- Did I miss any steps? Anything I should do differently?
Hey man! Just about to start too after many months of learning, i'm from Mexico, i will help you translate that in a bit, for your angles question i guess i would go testing the 3 at the same time, 3 banners for each and then keep on adding/removing banners depending on their performance once the campaigns hit $15 spend.
Well that's what i would do right now, maybe i'm wrong haha im still new. Good luck with your campaign!
Update:
Created 4 campaigns according to the Appetiser cookbook.
Stats
Wins: 121480
Clicks: 757
Conversions: 0
Average CTR: .623%
Average CPC: $.02
Spend: $12.47
0 Conversions with 700+ clicks. How is that possible? When I pull up reports on Peerfly, it doesn't show nearly that many clicks. It shows like 7.
The screenshot shows how the s2 pulls in "{{{bidhash}}}" but another one pulls in the correct data. How is that since I created one campaign, set the tracking and then cloned them. Here's the link I setup in Decisive. It's the same link for all 4 campaigns. I added "MOBILE", "SITE" to the name of the campaign only, not to the end of the link.
http://trkur4.com/3620/19174?s1=GoW-Mexico-PlayTogether&s2={{{bidhash}}}
And here's my postback on Peerfly:
http://win.crwd.io/convert/%subid2%
I did notice previously that I was putting in "%%subid2%%" instead of "%subid2%" so I quickly changed that.
Please advise. Thanks.
If you figure it out let us know. I have a campaign with over 2k clicks and no conversions. I even followed my own links installed the app and no conversion ever showed up. Something's not right.......
Anyone?
Just checked the affiliate link from the qualified Geos. I checked with Mexico and Poland using HideMyAss. Both took me to a different offer than the Google Play / iTunes store. And the one for Mexico took forever to load up. Any suggestions?
Guess you are accessing them emulating iOS/Android user Agent in PC.Try using a real Phone/Tab. Sometimes Google Play / iTunes are smart enough to detect the HMA proxy and hence you get directed based on your actual IP 
Those {{{bidhash}}} clicks are probably Decisive's own spiders, I noticed they are constantly crawling campaign links probably checking for cloaking (my guess only).
I checked this Game offer link with VPN in Mexico and I also hit app wall. So in your situation it can be that all Decisive traffic are bots and they can't go through to the landing page or the offer is not working in Mx geo.
But it's really strange that from 700 clicks not even 1 was logged on Peerfly. You could ask your Peerfly AM what's going on.
Tried using a phone with HidemyAss app installed. With Mexico, it goes to a paywall. I checked back on PeerFly's offer and although it says a bunch of geos are qualified, the redirect page shows US, CA, AU, and UK are the ones that won't redirect. So it looks like the offer description say one thing but it's another. So when I run the links through a VPN with those 4 Geos, it goes to the app page. And all those were logged in PeerFly. The 7 clicks that were registered all came from the country US even though I was running traffic in Mexico.
At the moment, I stopped all my traffic going to Mexico at the moment. Still may run a campaign in UK since I know the offer is good there.
friend contact me
translations of your banners are terrible
My first language is Spanish
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