My first follow along - Mobile - Sweeps - Offerwall (3)
Ok, my first follow-along ...
My AM put me on to a few offers from the same advertiser that are SOI that he said were converting well.
I thought I'd put my coding chops to use and do a survey lander with an offer wall where the users can pick their "prize".
Traffic Source: Decisive
Offers: All SOI - iPhone, Samsung Galaxy S6 Edge, PS4
Anyhow, after a few hours today, I was able to get some decent CTR on my banners but absolutely brutal CTR on my lander.
Here's my Decisive stats (I'm happy with the CPC and the CTR - without any optimization to the banners - yet)
So, I'm excited so far - there's room for improvement on the banners, but so far so good.
My lander is pretty basic (screenshots below) - 2 pages (technically one - using jquery mobile - two pages one file). Page one is the welcome and the survey. Page two is the offerwall.
Page One
Page Two
Everything works smoothly and quickly, but my banner CTR is brutal (less than 1% at this point).
I'm at my wit's end at why this isn't at least converting into clicks to the offer let alone conversions. I'm thankful the clicks are so cheap so I can accumulate more data.
My thoughts (and I'm probably over thinking things):
- Perhaps the lander will perform better at night? (been running during the day)
- The prizes are "too good" for the survey? (maybe lower value Gift Certificates might work)
- Copy is crappy
Any input/insight would be greatly appreciated.
Thanks in advance!
Oh, as a sanity test, I also direct linked the offer with a little less traffic maybe 650 clicks and no conversions.
My AM assures me the offer is converting and likes my lander - but in this instance (where LP CTR isn't a factor), no joy (conversions)
Improve your LP, look at your page and ask yourself if its good mobile flow - second step is mobile optimized, but first?? hell no.
Make few steps with one question at step to make it look like step two on each before ( I didnt mean the same design, but same optimization ).
Try to spy on your competition and look what works for them
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