Hi,
In mobile, usually you have the option to use text adds instead of banners.
Are there any advantages using text adds? Are they multi size so they have a bigger inventory, or do they have special inventory?
Use or not use?
Thanks
Cheers.
Usually that function is set up for lazy advertisers! Unless publishers have the ability to select whether they want to show image only or text only ads,
Manly networks give you the option to ''make text ads'' but they effectively turn it into a banner anyway.
One benefit is that its really quick to make and can quickly convert into many sizes.
Is can have good CTR but it really depends on the network, offer ec.
Def. test it