help clearing up misleading? FB advice (8)
Hey all,
So I've been devouring the FB threads in this forum for a few days now and I got a couple of questions I want to ask, mainly because prior to becoming a member of STM again I've been "taught" a lot of FB marketing stuff that seems to be challenging what I'm learning here.
I'll just jump right into it.
#1. Is it recommended to cluster Interests when targeting on FB? Or is singular interests better when creating an ad?
The reason I ask is because in the past I've attended some webinars done by some well known FB marketers and they swear by clumping interests together to get as big an audience reach as possible (so long as the interests are interrelated in a way). Also by looking at the stats and conversion rates that they shared it seems that they're doing very well by this.
However my line of thinking on this is, won't this make it difficult to discern which interest is bringing in all the clicks and conversions?
Or is clumping interests together done only after you've optimized a campaign and you're putting all the working interests together into a new, completely optimized campaign?
I get lots of varying opinion on this one so just wanted to see what's what.
#2. How important is frequency in the success of an ad? And is it preferable for the frequency count to be low?
Again I've seen some crazy stats and conversion rates being shared where the frequency count was high.
For example I've seen screenshots with an ad spend of around $10, a frequency of 7.2, 500 link clicks, and a reach of around 40, 000 people.
As someone who has never had such results with FB PPC this seems absolutely incredible to me (I'm guessing this is possible after optimizing the living shit out of a campaign as outlined in zeno's FB Entry level Guide?)
Before seeing that screenshot I've heard from a few FB marketers that it's best to keep the frequency as low as possible so that the impressions aren't wasted on the same people who haven't responded to an ad.
Yet this is contradicted by the stats I've seen as shared above.
Thoughts?
#3. Hashtag or no hashtag?
In my understanding interests with a # means that an ad will appeal to a broader, wider audience but no hashtag means that the audience is more.. targeted albeit smaller?
Would I be right in saying that this is just another one of those things where I would need to test it for myself for every campaign?
Again lot's of varying opinions on this one so I'm guessing it's something I'll have to be testing on my own. However I'd still like to get your thoughts on this one.
#4. Realistically speaking is $5 a day enough to see amazing results?
Again I've been told that it's completely possible to be spending a budget of $5 a day to get staggering results.
In my experience $5 got me around 300-400 impressions a day, and varying CPC and CTR depending on the images I used, the copy, and the offer (honestly speaking I got shite results: as in paying around $1 or more for an email address).
After reading the success stories on here and seeing the crazy ass income levels the super affiliates here are sharing, I'm finding it hard to believe that these kinds of results are achievable with a $5 daily ad spend... or am I wrong?
Looking forward to hearing your thoughts on this one guys.
I am not sure how it is possible to see amazing results on $5 of ad spend on any channel ... even if you end up with a 100% profit margin, that is still less than $200 a month.
Originally Posted by phan_07
It still blows my mind that this is the expectation a lot of people have coming into this. Maybe it's blind faith but you need to be realistic about (and calculate) what you really need to attack a source/offer/demo/geo. If you don't have it, go and get it, then come back.
So say for example spending $5 for 25 email addresses at $0.20 each seems like a steal to me.
Originally Posted by grandtheftpixel
And you know what? You're right about the expectations part. Before I joined (or re-joined this forum) I have to admit that I was having some pretty unrealistic expectations with PPC. After reading some of the threads on here, I'm glad to say that my old way of looking at things got bitch slapped out of existence so that's a very good thing.
Originally Posted by phan_07
1) It depends. Analytically, one interest per ad is great as you can correlate conversion data with interests and micro-optimise to profitable segments easily. However, you are often limited by reach. If the audience is too small, it can be a waste of time, and if you spread things out too thin your ads may never get the volume they need to 'take-off'. Like all things, test, just don't expect micro-targeting each interest to be worth your time unless they have big audiences. Test age/gender brackets first.
2) There have been numerous studies, comments, blog posts etc. about how frequency affects conversion rates. It depends on the platform. Frankly, it's overrated. If your ads are still making money, you still run them. That's all you really need to care about.
3) Hashtag = broad interests, no hashtag = precise. This way of presenting things is deprecated. Facebook doesn't do it anymore, it's just some platforms still do. Broad interests are created by Facebook and are recognisable by the fact that they always use title case + correct spelling. Precise interests come from people who like a specific page or app (to the best of my knowledge) and the interest name is often lower case, poorly spelt, etc.
4) What's an amazing result? If 10% CTRs and 500% ROI then sure. If you mean making $1000+/day then no, not really. $5 a day doesn't align well with the interests of the Facebook ad delivery system, or yours - consistency at scale.
Awesome. Thanks for taking the time to reply guys much appreciated.
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