I'm about to batch test some offers on AirPush and I have a few questions that aren't that clear to me.
Firstly, I want to run banner ads on AirPush as a change of pace. I'm wanting to switch off the general DSPs. My question is whether Airpush's banner ads are the same network that Decisive and other RTB platforms connect into. I'm trying to avoid the same exchanges.
Second question is about push ads. My concern is if I use them and find a successful campaign then it would be hard to scale because they don't exist anywhere else.
What are your guys thoughts.
Thanks.
Yes the DSP will have a lot of overlap traffic with the other DSPs since they use many of the same SSPs.
Also push ads are not where they used to be in terms of volume but still enough traffic to spend quite a bit so I wouldn't worry too much.