Hi guys!
Can you please tell me how long will you wait until you kill the offer with payout between $0.20 - $1.
Once or twice per day I'm killing placement with:
- overall spend more that 2x payout
- CPC more than $0.07
After a few days my spend is around $100 per campaign and CPA is around $21.
Would you kill offer like this or will you try to make new angles, kill bad placements and optimize further?
I'm talking about offers like: DU Battery Saver, GO Keyboard, Myntra.
Thank you for your advice!
Hey Mr App.
So there’s no definitive rule as to how much you should spend. You need to spend enough to test all the variables, but not too much that you’re just throwing away money pointlessly.
If you’ve killed a LOT of placements and nothing is showing any promise, I’d probably cut it before the stage you’re at.
If you’ve spent $100 and there are profitable placements scattered throughout the campaign, I’d try to hone in on those and maybe continue to look for more.
But I’d probably kill one of those camps at maybe $40 if it’s not showing any promise of golden nuggets scattered throughout.
Thank you Ruby Tunes for your quick reply. I believe there is no golden-rule at this.
I find 3 profitable placements and I put them in separate campaign. With the next campaigns I'll lower down budget from $100 to $50. If there is just a few conversions with low payout and $50 spent is maybe better to kill and prepare new offer.
At the moment I think I must learn how to quickly as possible choose new offer, write down angles and prepare banners.
Sounds good man. Keep finding those gems and running them.
Just make sure you’re giving the offers a fair shot - a few landing pages (maybe even direct link too in the mix).