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Trying to get profitable on exoclick. (3)

03-30-2015 07:40 AM #1 dlegia (Member)

decrease cpm bid and leave ad. campaign untouched for a week
then analyze results again.

03-30-2015 06:43 PM #2 oneano (Member)

decreasing the costs is going to kill the quality right?

So lets say that I run 1000 clicks at 0.37

How many leads should I have to know if this campaign is worth perusing?

At what point do I cull my ads? I want to cut the fat as I go right? If I have a 0.01 CTR , then unless I have conversions that banner is pretty much dead... but after how many impressions should I let this go? 5k? 10K ?

03-31-2015 07:25 AM #3 bbrock32 (Administrator)

decreasing the costs is going to kill the quality right?

Depends on placement and the volume it has. Only way to know is to test it.

So lets say that I run 1000 clicks at 0.37

How many leads should I have to know if this campaign is worth perusing?

I would spend 2x the offer payout on a placement / banner.

At what point do I cull my ads? I want to cut the fat as I go right? If I have a 0.01 CTR , then unless I have conversions that banner is pretty much dead... but after how many impressions should I let this go? 5k? 10K ?

If a banner spends 2x-3x the offer payout with no conversions I would kill it.

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