Hey guys optimization question....
Lets say you have RON campaign - if you notice that carrier1 converts best with 10 placements and carrier2 converts best with another 10 different placements what is the best approach in this scenario?
Will you use different whitelist campaigns for each carrier and its converting placements (the volume will be lower) or both of them will be in one whitelist campaign? However in the second case obviously the ROI will be lower
Personally I would separate them, thereby sending traffic only to only profitable combinations.
I would separate the placements into their own campaigns and optimize them individually from there