If you don't see a sucker at the table...get up, it's you. (3)
If you don't see a sucker at the table...get up, it's you.
Hi STM'ers
This could easily be down to my lack of skills / experience but my spidy sense is tingling and it's telling me I'm being royally shafted.
I'm new to PPC and was prepared for another slow costly slog before reaching profitability. With some trepidation I contacted an AM who has been helpful in the past, he suggested an offer he thought might work well on Bing.
I worked hard on an angle, responsive landers, ads and launched the campaign..
To my surprise, it ran at $50 profit for two days right out of the trap (Small fry for you guys I know, but it was a bit of a breakthrough moment for me 
Anyway on the third day things started going south. Suddenly all my keywords were "below first page bid" then, even worse! Clicks started to increase dramatically on Bing but there was no sign of them on
All I can think is that some shell-suit wearer has seen my campaign doing ok, has outbid me on the converting keywords and is also clicking on my ads repeatedly so I end up pausing the campaign 
Is this a likely scenario? Or do I need to get some paranoia meds?
Ross
Firstly: clicks should be showing up in
Secondly: AM suggestions are fine, but if Bing doesn't work out in the future, you can try advertising to the type of people who might use Bing (the elderly and the tech-phobic) via Facebook or another traffic source.
Us Stackers have this hard-on for the thought of the shadowy affiliate competitor who traces our every move and it must have been them that messed everything up. It's hardly ever that exciting (it can be a nice stroke to the ego to fantasise about our affiliate arch-nemesis).
(Fantasise is one time where I really shake my head at GB/AU spelling...)
IMO if there is no technical issue, it's simply a matter of traffic source optimisation. Examples:
- New ads are given a burst of premium placements where their "true" performance can be assessed. In the end, your ad gets shuffled back into the mix as it's not the shiniest thing anymore.
- New accounts are given a burst of premium traffic at low price, in order to lead the advertiser into spending much more in the coming days.
- New accounts that are voucher-funded need to be enticed even more - that first $50 of traffic had better be good, or they are moving on to another traffic source.
I don't think a lot of click fraud gets through on Bing. So, I would say dig a little bit into what legitimate competition dynamics are at play. Here's guide to using the Bing's auction insight tools, which shows you how your competitors are doing, http://advertise.bingads.microsoft.c...he-competition
If you still can't figure it out, I'll be happy to run that offer for you to test it out 
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