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Mobile DSP: Whitelist then blacklist placement (2)


03-26-2015 02:49 PM #1 guyver888 (AMC Alumnus)
Mobile DSP: Whitelist then blacklist placement

I have identified a placement that is doing well so I have a separate campaign where I whitelist this placement. Does it make sense for me also to blacklist this placement in my explorer (initial) campaign?

I think the reasoning for this is so that I am not bidding against myself for this particular placement however this also means the performance of my explorer campaign drops. Should I not keep it in the explorer campaign so that I have more chance to grab wins for both my campaigns (whitelist and explorer)?


03-27-2015 11:23 AM #2 es_media24 (AMC Alumnus)

You should blacklist it in your explorer campaign. Explorer campaign is for detecting pockets of profit (only use your best performing banners there).


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