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Zeropark: Targeting only USA but 38% of clicks from other GEOs (4)

03-25-2015 10:22 PM #1 guyver888 (AMC Alumnus)
Zeropark: Targeting only USA but 38% of clicks from other GEOs

I am running a campaign which on Zeropark targeting only Mobile Android USA RON traffic. However when I look in Voluum it shows 38% of my traffic are from other GEOs!!! This means potentially I am already at a -38% ROI loss. Thankfully this has only been running for a few hours.

Is this what to expect from Zeropark USA traffic?

03-25-2015 10:34 PM #2 zeno (Administrator)

It really depends on the geo, traffic source and detection databases used. Talk to ZP support... they will be able to look into it since they run Voluum too.

03-26-2015 07:35 PM #3 guyver888 (AMC Alumnus)

Took your advice Zeno and Zeropark support refunded me for the issue. Excellent customer service from Zeropark.

03-26-2015 09:07 PM #4 richard5150 (AMC Alumnus)

An option for you moving forward could be to sign up at YTZ.com and get a link from them. Then in Voluum set a rule up so that if traffic is not from USA than the traffic is sent to your YTZ link. YTZ does a great job of monetizing traffic from any geo with a variety of verticals to choose from.

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