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**Stacksofgreen** - [[ Rune of Magic Facebook Gaming Follow Along Entry ]] (7)

08-13-2011 02:57 PM #1 stacksofgreen (Member)
**Stacksofgreen** - [[ Rune of Magic Facebook Gaming Follow Along Entry ]]

Hey STM members, wanted to add my gaming campaign to the stack!

Started: 8/11/11

The campaign I am running is Runes of Magic:

http://us.runesofmagic.com/landingpage/

The Payout is 1.50 and Running with NB for this one.

"A conversion will occur when the users finish the double opt-in. After users visit the landing page and finish the info fill-out section, they will automatically be sent an email that has a unique link for them. The offer will convert when the user clicks on the link and finishes the captcha. "

Damn.. I thought it was going to be hard to convert on this, but I said what the hell lets do it.

I made a theme around "Magic the Gathering fans on Facebook"

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The reach was 119,020 exact match for 18-36 Males in the US
Fb Suggest bid: $1.19-2.27 USD

The Ad title is shown below along with all the pictures I used.

I started a bid at $0.30 and budget at $10, $30, $50 and then to $60 as I did not want to blew up my budget just yet. I played around with the budget and the price of clicks to see if I can get any traffic and all i got was about 30 impressions, I slowly upped my bid to about 0.34, .37, .40, and to .45 where I hit some more impressions and clicks!

I posted this campaign 8/11 night, ran this starting yesterday after getting approved and seems like today MTG fans stopped playing cards and started clicking my ads!

Stats so far:
Spent - $6.77
Rev - $4.50
P/L - -$2.22
CTR on best ad is 0.131

Will test other images to see

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Click image for larger version.  Name: stats.jpg  Views: 158  Size: 59.6 KB  ID: 262

Will update more this weekend! Please post any feedback! I'm new to the MMO Gaming for FB

I left everything transparent, because I want everyone to yell, scream, judge, and call me noob on this. Sometimes thats just the way we learn new things! Thanks STM guys!

08-15-2011 01:19 AM #2 Mr Green (Administrator)

Good stuff man. Certainly a solid start, have you seen any trends with certain ages? 18-36 is pretty broad off the bat.

You should definitely get this campaign to profit.

08-15-2011 02:09 AM #3 jamesruhles (Member)

what's with the # before your keywords?

08-15-2011 02:10 AM #4 shhhant (Senior Member)

they are hash tags that show up now when you target some specific keywords.

08-15-2011 05:35 AM #5 jroes57 (Member)

Just a little bit of warning I have been pulled from gaming offers for mentioning other game names like World of Warcraft. So I would check to make sure your in the clear by saying what your targeting otherwise looks good
Aim for .15 and higher CTR and keep rotating images till you find the killer one that converts!

I would stick to 3-5 year groups.
Good luck

09-21-2011 10:48 AM #6 ryankan1 (Member)

Quote Originally Posted by stacksofgreen View Post

What I learned:

The creative you think the least of actually had the best CTR and lowest CPC. I was really surprised it actually beat my first ad that I posted at the beginning of this post.
That image is VERY enticing to MtG fans! It's a Mox something I don't remember Mox "what". There are 5 Moxes (red,blue,white,green,black) and those cards are rare alpha beta edition cards only and VERY valuable

Like $100/ card which is a lot when I played the game eons ago while in year 6-ish

Just thought you wannna know, if you don't already

09-21-2011 10:51 AM #7 Mr Green (Administrator)

That's a nice find man. I love coming across those odd gold nuggets. It literally pays to research your demo!

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