Adsonar & Diet trial - being compliant and profiting? (13)
Hi guys. So here's the story.
We are doing some testing on adsonar (advertising.com) for our diet trial offer. We are working closely with our acc rep but whenever we submit our LPs we get it back for a revision to change X number of things to make it compliant. The problem is, to make an advertorial compliant means you practically have to remove everything that makes people convert, not to mention disclosures and everything else that has to be there.
For God sake, we can't even use hard scarcity because it's misleading so instead of "offer expires today/date" we use something like "offer expires soon" and similar soft scarcity tactics.
Another interesting thing about Adsonar is that premium placements have decent LP CTR (and CR if good angle) but can get really expensive to get some volume. Mostly because of the big advertisers in other niches like insurance, finance etc. that don't mind paying up to $10 CPC.
On the other hand, there are cheap placements, but oh boy... on those placements LP CTR is as low as 0.5% to 3%. Funny thing is, I even managed to optimize a placement like that to profitability with LP CTR of 1% (crazy I know, right?). No, it's not a problem with LPs because on other expensive placements CTR is usually 15-25% which is acceptable.
For now we've spent around $5700 in a testing phase and had 41 conversions. Campaigns that were breaking even or profitable were killed by adsonar after some time because of some ad policy changes and we couldn't use some phrases/angles anymore. (SMH)
I'm not asking for any spoon feeding, but would like to hear your opinions.
My questions to you are:
1. Is it even possible to be profitable on such a competitive traffic source with SUPER COMPLIANT advertorials?
2. Is there any OTHER AD NETWORK you'd suggest that is not as strict as them?
3. Is cloaking our only option? I prefer doing long term biz with big ad networks than playing cat and mouse game.
Thanks in advance.
Just to confirm is it your offer? Assuming your CPA target is $40-$50 if you own the offer?
Try native they appear to be a little more relaxed as they're still building momentum, however I think we're at the top of the affiliate curve.
Hi Grandthefpixel. Thanks for your reply.
Yes, our goal is in that range. Doing internal media buying for a diet trial owner.
Any native ad networks you'd suggest? Outbrain is pain in the ass with their compliance rules as well. Taboola could be good but maybe better to test some less saturated native ad networks?
I did some research for native ad networks and those are some I've found;
- outbrain.com
- taboola.com
- revcontent.com
- Curata.com
- nrelate.com
- engageya.com
- zemanta.com
- Disqus
- Content.ad
- Nativo.net
- sharethrough.com
- publish2.com
- streamads.yahoo.com
- gemini.yahoo.com
- gravity.com
- hexagram.com
- contentblvd.com
- onespot.com
- voxmedia.com
- Scoop.it
- Paper.li
Obviously, some of those above were not built for direct response advertisers but more for branding.
I could potentially test each of these networks with $5k each, but if someone had tested any of these and thinks are worth trying I'd be very thankful to save me some time and money.
Tnx.
They'll take your money if they're fine with the offers. Try creating the ads you want to run and DL to the offer to test what they're willing to allow. Try Gemini.
Originally Posted by kidnico
Thanks!
Try Taboola and Gravity first, its all about your rep really.
You may also try our mDSP (mdsp.avazutracking.net), we provide native ads as well.
Originally Posted by avazupx
Originally Posted by lazylobster
Originally Posted by romubrug
Diet works great on mobile as well.
Originally Posted by pain2k
Mobile responsive LP. Look around 
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