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Best Way to Raise Adset Budget (3)


03-24-2015 04:42 PM #1 submariner (Member)
Best Way to Raise Adset Budget

What do you guys find is the best way to raise Adset budget just incrementally at midnight each night? Was thinking about if once a campaign is going well say 5 cent cpc average to change it to have a max bid of 6 cents then raise the budget at midnight much higher or switch to a lifetime budget instead. Any thoughts? Thanks


03-24-2015 05:14 PM #2 Mr Yaz (Member)

In the Facebook guide there was mention specifically of only adjusting adset budgets when bidding oCPM on the 0:00 hour of your timezone. That said, I know now that Facebook actually pro-rates the budgets.. So if you have $10 budget but turn the ad set on 12 hours into your timezone, it will optimize for an even spend and only allocate $5 for that calendar day even though your budget is set to $10. So I think it may have changed. Looking forward to others comments as I'm not 100% certain on this.


03-26-2015 04:29 PM #3 atrain2124 (Member)

I usually raise at 11:45 pm in the time zone my ad account is in.


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