Looking for offers in various affiliate newtorks I've seen that many of these offers have "creatives" provided by the offer owners (I guess).
These can be banners or landing page.
Now I'm wondering...what should I do with these ? I'm a litte confused because I know that I, as affiliate marketers, should have the task to produce such assets.
Should I use these creatives as is ? Or copy and modify in my specific landing pages ?
Hey Mauluc,
Those creatives are provided by the advertisers themselves. Usually those don't work out to well. Though, on rare occasions they do work out.
I would creative my own and submit them to the network for approval.
Read all the restrictions for the offer, ... make sure your creative is within those guidelines.
Your Affiliate manager will then look it over (or have the advertiser look it over). Once its all approved, your good to go!
Hope that helps
Yep just as Jay said.
They’re there for you to use, but 90% of the time you should be able to make your own banners that will outperform them.
You’ll notice they’re often pretty and professional. This usually means banner blindness. You can be a lot more aggressive and appealing with your own banners.