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Cracking the Code - Antivirus Pin Submits (8)


03-20-2015 01:55 PM #1 dmchale92 (Member)
Cracking the Code - Antivirus Pin Submits

Traffic source: DNTX, PopAds, PopCash, ZeroPark
Vertical: Pin Submits
Offer(s): Antivirus [All Carriers]
Geos: PL, GH

Budget: $25/day per campaign
Bids: Average $0.01 in PL, $0.016 in GH

Angles: I will be testing out five aggressive angles on LPs.

Campaign structure: I'm using RON traffic on each network, Voluum allows tracking by carrier and only DNTX allows targeting by carrier, so not segmenting campaigns by carrier. Disabling Wifi traffic to the greatest extent possible (not possible on PopAds).

Landing pages: Landing Page Album
Landing pages load time: 560ms-750ms

Updates: Daily, with complete transparency. I will answer any questions posed about the campaigns and I am extremely thankful for criticism and suggestions.

Total Spend: $40.46
Revenue: $4.40
Net profit/loss: -$36.06

Actions I took: Launched Campaign. Implemented tracking through Voluum and Landing Pages with Unbounce

The first LP in that album is the least successful, with ~100 visitors and 0 clicks, the second is the most successful with ~110 visitors and 23 clicks. They aren't leading to conversions, but there seems to be some click loss between the LP and the offer page through F5. [Action: Rotate with an offer from Clickdealer to see if the problem is F5]

Current tasks: Track performance of Landing Pages.
Implement Handset callouts, reference country at least one in each ad copy.


03-20-2015 02:42 PM #2 dynamicsoul (Member)

have you tested those landers with screen size of older android devices? I fear most the scan / cta buttons will be lost off the bottom of the screen for a lot of users in the geos you are running, because of the text overload.


03-21-2015 01:00 PM #3 dmchale92 (Member)

The smallest device I have is an iPhone 4 screen (320x480) and the CTAs are still above the fold. Currently averaging about an 8% clickthrough rate and a 1.5% overall conversion rate.


03-21-2015 02:13 PM #4 smack2014 (Member)

Right now the hardest issues is almost networks do not allow the Missleading Banner and Langding pages ( I knew we can to cloak the landing page for the network, but how to got the banner for approval, This situations is not conducive to promote the pin sumbit offers like us who did that


03-21-2015 02:35 PM #5 ralphy (Member)

Disabling Wifi traffic to the greatest extent possible (not possible on PopAds)
It is possible to target cellular traffic and even specific carriers on POPAds. In fact, I did it for one of my last campaigns.

From my experience the trick to get anti-virus offers to work is to make the landing page seem real and scary. Make it look like it's a notification message by the system itself and I am sure you will see a much higher CR. What also helped me was adding the BEEP sound and html5 vibration script to the lander.


06-15-2015 11:38 AM #6 delightmax (Member)

Resuming Ralphy, you can use back script and JS-popup window, but do not use everything in one time, duplicate lp and make split testing.


06-17-2015 11:09 AM #7 affiliaxeguy (Member)

Testing new angles is the right thing to do. thinking out of the box will allow you to be one step a head of the competitors.

Quote Originally Posted by ralphy View Post
make the landing page seem real and scary. Make it look like it's a notification message by the system itself and I am sure you will see a much higher CR. What also helped me was adding the BEEP sound and html5 vibration script to the lander.
What "Ralphy" answered is a great example for this

However as a former affiliate and as an affiliate manager I always knew and still know today is that working on misleading banners or misleading LP's will not get you far.
you can make a nice amount of leads at first but you will never know if the advertiser will catch it before payment time or no.
also you are risking in ruined your relationship with the network as you will lose one of the most important things in this industry (according to me) which is the TRUST!

better to make a slow progress than to lose campaigns and even your account when trying to do these short cuts.


06-17-2015 11:18 AM #8 cbrughmans (Member)

I 100% agree with affiliaxeguy; I would strongly recommend not to use any misleading banners or misleading LPs unless the advertiser/network has given you clear permission to do so, and preferably when you have received a prepayment for the traffic you are delivering. You are still doing small numbers so you probably won't get caught, but from the moment you get on a network's radar (i.e. do a few hunderd bucks a day, consistently) then they'll investigate it deeper. Its very important as a (starting) affiliate, to always respect the campaign conditions/T&C.


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